Independent agency PMG has hired longtime Interpublic Group executive Chad Stoller as its global head of media, the indie agency confirmed to ADWEEK, signaling a deeper investment in emerging technology as it scales its media business.
Stoller officially stepped into the role on April 21, reporting to PMG president Jon Dupuis, and overseeing PMG’s global media team, which spans the U.S., U.K., and India.
His remit includes developing new partnerships with media companies, focusing on data and inventory sources, and ensuring PMG follows where media dollars need to flow, while also providing access to the latest research and emerging tools.
“PMG is a development and technology company, just as much as it is about a company activating media and generating the right result,” Stoller told ADWEEK.
Stoller spent nearly a decade at IPG, most recently launching RED, a full-service media agency. Prior to this, he served as executive vice president and managing partner at IPG Media Lab, where he focused on innovation across emerging platforms. This hiring comes amid the ongoing Omnicom acquisition of IPG.
“I look forward to working with one of the best media teams in the business and plugging into the innovative work the Alli team is doing to drive deeper integration between media and technology, and to scale efficiency and operational excellence globally,” Stoller said.
Alli is PMG’s proprietary AI-powered analytics tool, used by clients like ServiceNow.
Stoller’s appointment follows the recent hiring of Andrea Terrassa as PMG’s first chief operating officer, as the company prepares for what it describes as its next chapter of “strategic growth.”
“Innovation has always been at the core of PMG’s success,” George Popstefanov, CEO and founder of PMG told ADWEEk in a statement. “As media and technology continue to rapidly evolve, Chad will enhance our ability to adapt, scale, and deliver impact.”
