Scot Chastain has been named vice president and general manager of WISC in Madison, Wisconsin.
“Scot Chastain’s depth of broadcasting and media leadership really stands out,” said Brian Burns, evp and and chief operating officer of parent company Morgan Murphy Media. “He has a strong vision for how to lead and grow a local media organization and has the results to prove it.”
Chastain has been a general manager in Lansing, Michigan and in Sacramento, California. Most recently, he was director of sales and marketing for KUTV in Salt Lake City, Utah.
Earlier in his career, Chastain spent more than two decades at NBC ending as head of affiliate marketing for the network. Before that, he worked in leadership roles in marketing, promotions and production at local stations Louisiana, North Carolina and Texas.
“I am thrilled to be joining Morgan Murphy Media and leading its multiple broadcast and digital operations in Madison, Phase 3 Digital, Madison Magazine and contributing to the success of other verticals throughout the company,” said Chastain. “I am looking forward to driving even greater success for the Madison businesses and across the entire portfolio for brand, content, digital, revenue and operations. The reputation of the company precedes itself and I am excited to be a part of the team that takes us to the next level.”
“We have a unique set of challenges and opportunities in front of us in local broadcasting,” said Burns. “The need for high quality local news, information and local programming is as greater than ever and I’m confident Scot will be the right person to find ways to deepen our engagement with local audiences and build creative and effective solutions for advertisers.”
