You’ve worked hard to build your product catalog. The last thing you want is AI tools like ChatGPT or Google Gemini describing your products inaccurately to potential customers.
AI tools don’t browse your whole store the way a search engine does. They grab what they can find, quickly, and fill in the gaps. For a store with a large catalog, that means incomplete answers, outdated information, or worse, sending shoppers to a competitor.
The new llms.txt feature, available in Yoast SEO for Shopify bridges that gap.
What does it actually do?
It creates a file that tells AI tools which parts of your store matter most: your top products, your collections, your policies, and your key pages. Think of it as handing AI a well-organized store guide instead of letting it wander around on its own.
You switch it on once. We handle the rest.
Two ways to use it
Let Yoast handle it automatically
Turn it on and we’ll build and update the file each week based on your Shopify data. No decisions needed. The file automatically highlights:
- Your 10 most-sold products over time
- Up to 5 of your largest collections, plus a link to your full product range
- Your store policies, including shipping, returns, and privacy
- Your homepage, latest blog posts, and most recently updated pages
- Any pages you’ve already marked as cornerstone content
Or choose exactly what’s included
If you’d rather have full control, switch to manual selection. You can hand-pick the products and pages you want to feature, and there’s a dedicated spot to add your “About us” page so AI knows the story behind your brand.
Either way, the file updates weekly and removes deleted products automatically.
No technical knowledge needed
Setting this up from scratch would normally mean editing code. We’ve built it directly into your Yoast SEO for Shopify settings so any member of your team can turn it on in seconds. If you already have a redirect set up for /llms.txt, we’ll respect it and let you know, so nothing breaks.
You decide when it’s right for your business
We believe every merchant should have a say in how their content is seen and used as AI plays a bigger role in how people discover products online. That’s why this feature is opt-in.
Turn on the llms.txt toggle in Yoast SEO for Shopify next time you log in to your store.
