Businesses all over the world use them to improve their operations and make informed decisions. Here are the most common usage scenarios:
Market Research
Residential proxies offer you a wide range of tools you can leverage to increase your business’ revenue.
For starters, you can covertly conduct research on a competitor to identify tactics you can appropriate.
Again, you can ensure your ads appear properly and reach the target audience using IP addresses in that region.
Your company’s ranking on Google is another important metric, and curating good content is the best measure to take.
You can utilize proxies to check how well your business ranks in specific locations and, more importantly, what type of content leading competitors use target audiences.
Web Scraping
Every business requires a good amount of information to make the best decisions.
Fortunately, with web scraping, you can learn tested and proven strategies from industry leaders.
Of course, this doesn’t come easy as anyone would covet and safeguard such information.
These companies employ a plethora of methods to avert any attempt by web crawlers to steal information. The CAPTCHA test, although extremely common, is just one of many measures.
Moreover, you face the risk of having your connection blocked or your personal information being revealed.
Maintaining anonymity is therefore essential for effective online scraping.
By routing your request through a home-based IP address, residential proxies let you easily execute all of your web scraping strategies and capture web data while preserving your online privacy.
Social Media Management
Social media is one of many technologies that have gradually become part of our daily lives.
Hence, it goes without saying that every business should possess a well-thought-out plan for its online presence.
The most basic use of social media is to help a business interact with its customer base.
Without having multiple social bookmarking profiles, it would be difficult to keep up with the diverse preferences of the various demographics.
Using residential proxies is the ideal way to create and manage several social media accounts.
Without them, websites can easily detect unusual behavior and may prohibit or designate your accounts as spam as a result.
