1. Artificial Intelligence
Artificial intelligence and other technological innovations are important tools that can help a financial institution improve its SEO practices.
AI can help search engines such as Google better understand the reasoning behind the phrases consumers type into the search engine or utter.
Financial institutions must therefore utilize artificial intelligence services or risk losing places regarding search rankings and results.
Today’s consumers typically start their inquiries online regarding just about anything from mortgages and loans to debit transactions.
Therefore, banks must rank well with good SEO patterns to grab the attention of potential leads.
In addition, AI gives financial institutions a cost-effective way of addressing the needs of clients who appear to want more accessible and better ways to get, use up and save their money after they have invested online.
2. Video Marketing
Modern consumers spend much of their time on websites and pages containing videos.
Based on this statistic, a financial institution can start developing content for its website and social media accounts.
In formal writing, the message of financial institutions such as banks may seem a bit difficult to understand.
Therefore, utilizing images and videos to promote your finance organization will go a long way in assisting prospective customers as well as current clients in understanding your offerings better.
In addition, video marketing will help your platform grow in visibility.
Video platforms can also help your digital banking site to establish itself as a trusted advisor by clarifying tough financial matters that your audience finds important.
Remember, it is a proven fact that individuals respond better to infographics compared to text, and the same applies to banking customers.
The infographics will make it easier for information to be understood by the customer, and it will improve their online presence on your site.
3. Answer Consumer Queries
Regarding professional content, search engines such as Google want to ensure that consumers can get all their information from one source.
This is why forum websites that address questions are taken more seriously regarding search results and rankings.
What implications does this have for financial institutions in terms of marketing?
Answering consumer queries involves coming up with in-depth, high-quality content that answers the questions your intended audience may have on an assortment of topics.
Google search engine launched the Multitask Unified Model, a processing solution that alleviates long format questions by helping provide the answers.
According to Google, an average consumer can make eight inquiries to complete many hard activities.
Using the Multitask Unified Model, Google predicts that it can solve more complicated queries in one web search.
4. Optimize Your Keywords
Before you embark on any other marketing strategy for your digital banking website, you must first consider the keywords that will propel your bank to the top of Google’s search page.
This will require you to do due diligence and research the audience to develop a feasible keyword strategy.
A carefully planned keyword strategy will make available the long tail keywords that most prospective customers search on online platforms.
In addition, you can use tools like Ahrefs, Ubersuggest, or any other to perform a keyword search.
These, among other tools, will give you good keyword ideas, and they can also show you what keywords your leading competitors are using to rank highly on Google.
It may be tricky to narrow down on what keywords to use, but with persistent effort, you can develop a suitable set of keywords that will suit your website.
Once you have come up with a list of keywords, the next step is to include them on your website.
Note that this does not mean that you should use keywords excessively.
Avoid stuffing many keywords in the website content, as doing so can get your website blacklisted by Google.
Remember that in the grand scheme of things, being blacklisted is worse than not getting ranked by the search engine.
Apply the keywords in the areas of your content where they will make sense, and do not use them purely for SEO benefits.
5. Generate Content That is Unique and Exciting
If you are looking to solidify your place in the top ranks on a search engine like Google and increase targeted traffic to your site;
Then you must include high-quality content that will be of value in terms of information to the user.
You can make financial tips available on your banking site’s blog to achieve this.
Similarly, you can also include the benefits a customer will enjoy when using your bank’s services.
You can also post Frequently Asked Questions;
As this information will be especially useful to readers visiting your site for the first time and users who want to obtain additional information that may not be available on your blog page.
Your content should be unique, creative, and, most importantly, useful to the readers.
In general, the higher the number of pages and content included on your website, the more traffic you generate.
6. Mobile Adaptability
This is a key aspect of top SEO trends in the digital banking industry .
One of the main things that Google or any other search engine looks at when ranking websites is how responsive the website is.
In addition, Google has now established that its crawlers currently use the mobile version of a website to determine its indexing.
For banking SEO, this means that websites that are not responsive across different devices such as tablets and smartphones may very well find themselves in the inner pages regarding search results.
Remember that modern customers use their mobile phones for nearly everything, be it hailing a cab or searching the internet for their local bank.
So, for a financial institution to employ SEO best practices, it must take advantage of mobile technology and ensure its website is available and responsive on mobile platforms.
7. Seek Out Backlinks for Your Site
When it comes to financial services SEO;
It would be beneficial if the institution creates and requests backlinks for their web page, as this is a proven SEO strategy.
To do this, you will have to seek out a reputable and credible site that will consent to give you backlinks on their site.
Doing so will be beneficial to your site since if you secure backlinks from a popular website, you will increase your site’s credibility.
In addition, good backlink building will aid Google track down your pages more quickly since you have linked them to better websites.
Securing good backlinks can help move some of your deeper ranking pages to better rankings when they are linked to more popular pages on your website.
Another good strategy to get a quality link is creating a social network profile, as this will propel the official channels to the highest optimization levels.
Lastly, your website may gain great credibility if you can obtain links from relevant institutions, research sites, government sites, or universities.
