Browsing: ads

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads.  In the past,…

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms.  If you come from…

Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into…

Google’s long-teased Asset Studio, first announced at Google Marketing Live in May, has now surfaced in accounts. How it works.…

Google has added AI Max to the search match types in the Google Ads interface. If you click on the…

In paid influencer advertising, 2 pressing questions surface: How can brands maintain stringent safety controls while leveraging authentic creator content…

For the original iTunes version, click here.This week in search, we of course covered some Google search ranking volatility.…

PPC keyword research is the process of finding the exact words or phrases people type into Google when they’re looking…

Meta introduced a small but potentially powerful tweak to its Advantage+ Catalog campaigns: dynamic overlays. Advertisers can now add price,…

Apple is officially dropping the “Search” from Search Ads to better represent its expanding ad placements across the App Store.…