Browsing: brand

People are using ChatGPT, Google, and other AI platforms to research products, compare solutions, and find recommendations.If your brand doesn’t…

Affiliate marketing software has quickly become one of the most important tools in the digital marketing stack. But with hundreds…

Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see which search factors are…

AI-generated answers are spreading across search. Google and Bing are each presenting synthesized responses alongside regular results. These answers are…

This post was created in partnership with MonksKey takeaways The ability to move fast requires alignment from more departments than…

Brand mentions happen when people talk about your company online without necessarily linking to your website.They’ve always happened on social…

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Francis Perrin, chief brand and sustainability…

Google is piloting Brand Profiles in Merchant Center Next, giving retailers a fresh way to showcase their story, values, and…

Regardless of your industry, competition will be ever-present, meaning you need a way to safeguard the customer base you worked…

Key takeaways Peach & Lily’s campaign thrived on mystery, authority, and education — rejecting short-term trends. Minimalist visual design and…