Browsing: brand

Brand mentions happen when people talk about your company online without necessarily linking to your website.They’ve always happened on social…

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Francis Perrin, chief brand and sustainability…

Google is piloting Brand Profiles in Merchant Center Next, giving retailers a fresh way to showcase their story, values, and…

Regardless of your industry, competition will be ever-present, meaning you need a way to safeguard the customer base you worked…

Key takeaways Peach & Lily’s campaign thrived on mystery, authority, and education — rejecting short-term trends. Minimalist visual design and…

As entrepreneurs adopt inclusive branding, they might face challenges that confuse their workforce, stakeholders, and customers. For instance, they might…

Google’s AI Overviews and AI Mode and OpenAI’s ChatGPT often give consumers different brand recommendations – a potential warning sign…

Marketers are renegotiating what “exclusive” means on creator channels. Creators increasingly treat lockouts as a priced, time-boxed add-on—not a default—and…

What Are LLM Monitoring Tools?LLM monitoring tools track how your brand appears in AI-generated responses from platforms like ChatGPT, Claude,…

In paid influencer advertising, 2 pressing questions surface: How can brands maintain stringent safety controls while leveraging authentic creator content…