Browsing: brand

As entrepreneurs adopt inclusive branding, they might face challenges that confuse their workforce, stakeholders, and customers. For instance, they might…

Google’s AI Overviews and AI Mode and OpenAI’s ChatGPT often give consumers different brand recommendations – a potential warning sign…

Marketers are renegotiating what “exclusive” means on creator channels. Creators increasingly treat lockouts as a priced, time-boxed add-on—not a default—and…

What Are LLM Monitoring Tools?LLM monitoring tools track how your brand appears in AI-generated responses from platforms like ChatGPT, Claude,…

In paid influencer advertising, 2 pressing questions surface: How can brands maintain stringent safety controls while leveraging authentic creator content…

Key takeaways Co-Create, Don’t Direct: Dove empowered creators to own tone, visuals, and storytelling—delivering richer authenticity. Speed Is a Competitive…

In Singapore’s competitive food and beverage scene, standing out requires more than just great products — it demands authentic connections…

With the rise of AI, people are worrying more and more about whether or not they’ll be replaced. Big companies…

Last spring, Linda Boff could have written a ticket for any CMO job in the universe.With experience at NBC, Citigroup,…

You were so close. You were just about to sign that BIG OL’ brand deal — the one that’ll finally…