Browsing: brand

With the advancement of technology over the past few decades, brand marketing strategy has continued to evolve. With the ability…

Beyoncé recently launched her hair care brand, Cécred, making waves in the beauty industry by earning the #1 spot on…

Many brands would like to do more influencer marketing but get tripped up at one of the earliest stages of…

Every brand dreams of having loyal fans. These are the devoted fans who eagerly await new releases and keep buying…

TikTok’s future appears uncertain as the Supreme Court has voted unanimously to ban the platform in the United States by…

The pressing question on every CMO’s mind today is: How can I do better, get more, for less?Brands are navigating…

Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase…

Jumping into a theme created by a big cultural moment (like a movie premier) has become a common tactic in…

Tracking organic search performance is about to get comically frustrating. Google has been rolling out a series of AI-enhanced search…

Being on a fully competitive edge of social media marketing, you would have found yourself facing a conundrum: traditional methods…