Browsing: Brands

Why do we want certain things so badly? Why are some brands irresistible — while others we couldn’t care less…

TL;DR Pitching brands successfully comes down to personalization, specificity, and proof. A cold email that shows you understand the brand,…

TL;DR Micro-influencer marketing is the practice of partnering with creators who have between 10,000 and 100,000 followers to promote your…

March Madness isn’t just about buzzer-beaters, Cinderella stories, and busted brackets—it’s one of the most significant brand marketing moments of…

TL;DR A creator brief is the document you send a creator before they make content for your brand. A good…

Here is a marketing riddle: Take one of the best B2B brand builders alive, give him a big title, a…

TL;DR Effective influencer outreach is personal, specific, and creator-first — not a mass cold pitch. Brands that consistently get responses…

Microsoft chief consumer marketing officer Yusuf Mehdi, whose tenure with the company reaches back to the era of desktops and…

TL;DR An influencer marketing campaign is a structured partnership between a brand and one or more creators to reach a…

This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. A year into the…