Browsing: Brands

Here is a marketing riddle: Take one of the best B2B brand builders alive, give him a big title, a…

TL;DR Effective influencer outreach is personal, specific, and creator-first — not a mass cold pitch. Brands that consistently get responses…

Microsoft chief consumer marketing officer Yusuf Mehdi, whose tenure with the company reaches back to the era of desktops and…

TL;DR An influencer marketing campaign is a structured partnership between a brand and one or more creators to reach a…

This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. A year into the…

There’s a quiet advantage sitting in plain sight across the web, and most brands are walking right past it. Everyone’s…

TL;DR A brand ambassador program is a structured, ongoing relationship with creators who authentically represent your brand—not a one-off sponsored…

TL;DR Influencer marketing ROI is the ratio of measurable business outcomes — revenue, pipeline, brand equity — to total program…

TL;DR An influencer marketing platform is software that helps brands discover, manage, and measure creator partnerships at scale. The right…

Influencer marketing is entering a new phase. For years, brands relied on platforms that helped them search for creators, send…