Browsing: Brands

Once we move from topics to questions, whether in organic search or LLMs, we naturally move deeper into what SEOs…

A few months ago I went down a rabbit hole trying to open a TikTok Shop for my own books.…

John Shehata, CEO of NewzDash, found something in July that a lot of publishers threatening to block Google’s AI don’t…

Key takeaways Unilever believes the biggest creator marketing mistake brands make is confusing creator volume with creator marketing maturity. Speaking…

AI models searched for brands they already knew 3.2 times more often than unfamiliar brands, according to a new study.…

Why do we want certain things so badly? Why are some brands irresistible — while others we couldn’t care less…

TL;DR Pitching brands successfully comes down to personalization, specificity, and proof. A cold email that shows you understand the brand,…

TL;DR Micro-influencer marketing is the practice of partnering with creators who have between 10,000 and 100,000 followers to promote your…

March Madness isn’t just about buzzer-beaters, Cinderella stories, and busted brackets—it’s one of the most significant brand marketing moments of…

TL;DR A creator brief is the document you send a creator before they make content for your brand. A good…