Marketing Exact match keywords won’t block broad match in AI MaxBy adminDecember 16, 20250 Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO) and AI Mode ad…
Marketing broad match auto-toggle raises concernsBy adminDecember 26, 20240 When moving from non-conversion to conversion-based bidding, Google appears to automatically enable broad match on campaigns. This affects existing exact…
