Browsing: campaigns

On, KFC, Reebok, Chili’s, the Washington Post, and more are behind the week’s most notable ads. Source link

This week’s biggest stars include Ben Stiller in a Cats costume for Stiller’s Soda, Kendall Jenner surrounded by Kendall Jenners…

There are plenty of brand parodies to enjoy this week. Goodwipes spoofs OpenAI’s Astra model, Keke Palmer leads an aerobics…

Influencer marketing has outgrown the spreadsheet. A decade ago, a brand might run a handful of creator partnerships each quarter…

Google begun testing whether traditional Search campaigns using exact and phrase match keywords can serve text ads in AI Mode,…

Influencer marketing is no longer just about one-off sponsored posts. The brands creating lasting value are building always-on influencer programs…

Advertisers may soon have more control over how AI Max campaigns participate in branded searches — addressing a main concern…

Great advertising starts with a message, but it’s…

Google will begin enforcing a minimum daily budget for Demand Gen campaigns starting April 1, 2026. What’s happening: The Google…

Holiday marketing rarely runs on ideal timelines. Budgets move late, approvals stall, and inventory arrives closer to December than expected.…