Browsing: Creator

In today’s fragmented influencer landscape, marketers face critical questions: Are we truly tapping into authentic audience conversations or simply chasing…

Ever ask a 12-year-old Gen Alpha kid about working? To them, the peak of making money is an influencer screaming,…

A new survey from Traackr, the leading influencer marketing platform, found that 51% of influencer marketers track the amount of…

e.l.f. Beauty just announced its acquisition of Rhode, and the internet is buzzing. On the surface, the move looked like another…

Most people will never go to Iraq. The media drilled it into our heads: this is enemy territory. Step foot…

The creator economy is surging past $10 billion in US brand spend. However, as the industry matures, many marketers are…

There is no perfect feed.  Everything is negotiable.  The algorithm delivers selective perfection; it’s all an image. A TikTok house,…

When Jay-Z stepped up to the mic with his Yankee cap down low and belted out, “I’m not a businessman,…

Some big-name creators have launched their own creator networks. Not only are they solidifying their branding and creating like-minded communities…

In many global organizations, creator marketing remains fragmented. One team runs organic campaigns. Another handles seeding and affiliates. Paid media…