Browsing: Friday

Read the roomSecondly, when you’re gathering insight, it’s very important for you to read the room. Read what is being…

1. Consider specifying locations or personasSo one of the big ones that you could play with is locations and personas. So,…

1. SemanticSo number 1, semantic. This is obviously one we’re very familiar with from conventional keyword research. Instead of wireless…

In this episode of Whiteboard Friday, Chloe Osunsami provides 3 simple steps for crafting a successful digital PR strategy in…

So if it doesn’t, then, for example, we might have a query, like “write me a poem,” that doesn’t refer…

Q4 is the most critical season of the year for DTC brands. Between Black Friday, Cyber Monday, and the holiday…

Step 2: Analyze the citations for each promptOnce you’ve got a short list of prompts, let’s say you’ve got up…

These are things that I tried and tested myself, and I’m happy with the results. You can always make it…

Has Google reached “Peak AI Overview”? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing a drop…

But Ross, I don’t know how to go into Reddit. Reddit hates marketers. You’re right, it does. I’ve been blocked…