Browsing: GRIN

The Love Island USA Season 7 cast just touched down in Fiji and they’re ready for love, drama, and, if…

When it comes to total spending, Father’s Day falls just under Mother’s Day, but it’s catching up. More and more…

When you find that perfect influencer, everything just works.Influencer marketing has exploded—from a $1.7 billion industry in 2016 to a…

Top health and wellness influencers aren’t always the ones with high follower counts. A creator’s authenticity, credibility, and trust are…

So you put in the work: you signed the influencers, you wrote the brief, you approved the content… and your…

In a previous PR lifetime, I represented beauty and personal care brands, selling shampoos and deodorants. I learned a lot…

Ever feel like your brand is missing out on the benefits of influencer marketing? You’ve heard so much about how…

If you’re an influencer marketing professional, you have a lot on your shoulders. Whether you work in-house or for an…

There’s an ongoing joke in my world that I have a PhD in influencer vetting—and honestly, if one existed, I’d…

Many brands would like to do more influencer marketing but get tripped up at one of the earliest stages of…