Browsing: GRIN

Ever feel like your brand is missing out on the benefits of influencer marketing? You’ve heard so much about how…

If you’re an influencer marketing professional, you have a lot on your shoulders. Whether you work in-house or for an…

There’s an ongoing joke in my world that I have a PhD in influencer vetting—and honestly, if one existed, I’d…

Many brands would like to do more influencer marketing but get tripped up at one of the earliest stages of…

Every brand dreams of having loyal fans. These are the devoted fans who eagerly await new releases and keep buying…

TikTok’s future appears uncertain as the Supreme Court has voted unanimously to ban the platform in the United States by…

Planning your company’s 2025 budget? If the influencer marketing part of your budget is the same or less than in…

Influencer marketing is about creativity… fun… passion…  And cold hard data. You have to be creative and you also have…

So you’ve been trying out creator marketing here and there. The verdict is in: You like it and you want…

When you think of employee influencers, you might think of workers who share selfies at their desks. But they’re more…