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Few things frustrate marketers more than seeing a Facebook ad campaign stall before it even gets started. You’ve spent hours…

Let’s start with the obvious: virality ain’t what it used to be. In the prehistoric days of the internet (a.k.a.…

Meet Joie Tan, a home-grown Singaporean singer-songwriter known for her soothing voice, deeply personal lyrics, and humble beginnings in the…

Metaphor time! When is a fully stocked fridge a bad thing? If you’re not checking expiration dates, the answer is…

Happy Friday to all who celebrate.In this week’s edition of stories we didn’t write up for one reason or another,…

I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising…

While social media itself is a treasure trove of marketing campaigns and sales copy, social media data is an invaluable…