Browsing: Influencer

The alcoholic beverage industry is buzzing — and no, it’s not just because of that cocktail you’ve been enjoying. With…

In a previous PR lifetime, I represented beauty and personal care brands, selling shampoos and deodorants. I learned a lot…

The wellness industry is booming—and no, it’s not just the avocado toast crowd driving that growth. With the global wellness…

Networking is the lifeblood of an influencer marketer’s career, making it essential to continuously cultivate and strengthen professional connections. Just…

Influencer marketing is no longer just a trend—it’s a powerhouse in the digital marketing world, and in the AR/VR sector,…

Influencer marketing is bigger than ever, but can it survive economic ups and downs?Spoiler: absolutely. Let’s break down why it’s…

Influencer marketing has evolved from an experimental channel into a cornerstone strategy for brands across industries. As the industry continues…

If you’re an influencer marketing professional, you have a lot on your shoulders. Whether you work in-house or for an…

In 2024, Pampers teamed up with TikTok creator Grace Wells to promote their “Free & Gentle Wipes” in a campaign…

Top Black Owned and Founded Beauty Brands in Influencer MarketingThe beauty industry is historically a very competitive space that can…