Browsing: Influencers

  For most SME owners, the question of how many creators to work with is really a budget question in…

TL;DR Effective influencer outreach is personal, specific, and creator-first — not a mass cold pitch. Brands that consistently get responses…

Malaysia has no shortage of people worth following online. But every now and then, you come across a creator who…

By the end of 2026 the influencer marketing industry is set to exceed $40 billion. But a sizable portion of…

Written by: Erin Chun Big cultural events aren’t just TV moments anymore, they’re massive marketing moments with influencers front and…

A few years ago, when people wanted to find the best café, gym, serum, or accountant, they Googled it. Today,…

AI is everywhere. It writes captions, generates videos, edits photos, and even mimics human voices with uncanny accuracy. For brands,…

Sustainable living doesn’t have to feel overwhelming or restrictive. Sometimes, it starts with small, thoughtful choices inspired by people who…

Shopping no longer starts with a search bar. It starts with a scroll. Across Southeast Asia, people discover products through…

Influence today isn’t about shouting the loudest or chasing every trend. It’s about presence, perspective, and knowing how to connect.…