SEO From Keywords to Entities: The Evolution of Search Understanding By adminOctober 9, 20250 “Things, not strings.” This was Google’s famous quote referring to the launch of its Knowledge Graph back in 2012. It…
SEO What We Learned From Studying Our Own “AI Proof” KeywordsBy adminJuly 23, 20250 Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind: “What kind of…
SEO I Analyzed 300K Keywords. Here’s What I Learned About AI OverviewsBy adminNovember 7, 20240 I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising…
