Browsing: Keywords

Ginny Marvin, the Google Ads Liaison, explained why the Google Ads interface has two different metrics named search terms match…

Every search has a goal behind it: to learn something, find a specific website, compare options, or buy or sign…

Long-tail keywords are easy to overlook. Each one draws only a handful of searches a month, so they rarely stand…

Keywords are the words and phrases that signify a topic’s core idea. They’re often used to find information on search…

Google clearly recognized that “mobile phone” and “cellular phone” were good matches. This was about a year before the Hummingbird…

Most pages that rank #1 for a keyword don’t just rank for that one term. They rank for hundreds—sometimes thousands—of…

Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO) and AI Mode ad…

“Things, not strings.” This was Google’s famous quote referring to the launch of its Knowledge Graph back in 2012.  It…

Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind: “What kind of…

I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising…