Browsing: Opinion

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads.  In the past,…

The platform behind your site plays a bigger role than you might think. From site speed and mobile responsiveness to…

You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have…

Is your landing page converting better—or worse—than your competitors’? If you’re not sure, now’s the time to find out. Unbounce’s…

I’ve been auditing Google Ads accounts for over 10 years. I can confidently say that the same issues appear in…