Browsing: Partnerships

OpenAI is laying the groundwork for an advertising business, signaling a potential shift in how ChatGPT and other products could…

How do you balance strong creator relationships with the more difficult aspects of influencer marketing (i.e budget negotiations, performance metrics,…

Creators now have the potential to impact all levels of marketing (from paid, to organic, to owned content, and beyond).…

When I wrote The Age of Influence, the definitive book on influencer marketing, a few years ago, the word “collaboration” was…

Building a sustainable creator community relies on three elements:Partnering with new creators to expand brand awarenessKeeping top creator advocates from…