Browsing: PPC

On episode 336 of PPC Live The Podcast, I speak to Anthony Higman, CEO of AdSquire. Anthony’s career journey is…

The PPC landscape in 2025 shifted faster than ever, with updates arriving at a pace unmatched in the industry’s 20-year…

This week we covered the strong search ranking volatility post Google June 2025 core update and it continued through the…

PPC keyword research is the process of finding the exact words or phrases people type into Google when they’re looking…

I always ask the same hypothetical question to friends and coworkers: If you were 20 years younger with the hindsight…

A panel of three PPC marketing experts – Greg Finn (Cypress North), Kerri Amodio (Refine Labs), and Menachem Ani (JXT Group)…

Are your PPC campaigns delivering the results you need? AI can help—but only if it’s powered by the right data.…

Search Engine Land gives PPC experts a platform to share their in-depth knowledge and timely insights – with the goal…

We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on keywords where they…

Google’s adtech antitrust trial raises critical questions about the future of paid search, with a potential company breakup on the…