Browsing: Strategies

Podcasting has exploded in popularity, with over 4 million podcasts and nearly 600 million listeners worldwide. But can you actually…

An effective marketing strategy underlines business growth, and often its very existence. From meeting the target audience’s needs and helping…

By Sean Tinney May 12, 2025 If you’ve poured hours into crafting the perfect newsletter but your subscriber list isn’t…

B2B marketing automation has transformed from a nice-to-have tool into a mission-critical system for companies focused on growth in 2025.…

Marketing as a discipline has evolved extensively over the last 30 years. Before the Internet became universally accessible, most advertising…

The alcoholic beverage industry is buzzing — and no, it’s not just because of that cocktail you’ve been enjoying. With…

Ouch—that was another marketing strategy collapsing into a pile of nothing with a bang, and that hurt! But why?! The…

In a previous PR lifetime, I represented beauty and personal care brands, selling shampoos and deodorants. I learned a lot…

In recent months, advancements in AI technology, such as ChatGPT search, Google’s AI Overviews, Perplexity, and many others, have excited…

In 2024, Pampers teamed up with TikTok creator Grace Wells to promote their “Free & Gentle Wipes” in a campaign…