Browsing: Strategies

B2B marketing automation has transformed from a nice-to-have tool into a mission-critical system for companies focused on growth in 2025.…

Marketing as a discipline has evolved extensively over the last 30 years. Before the Internet became universally accessible, most advertising…

The alcoholic beverage industry is buzzing — and no, it’s not just because of that cocktail you’ve been enjoying. With…

Ouch—that was another marketing strategy collapsing into a pile of nothing with a bang, and that hurt! But why?! The…

In a previous PR lifetime, I represented beauty and personal care brands, selling shampoos and deodorants. I learned a lot…

In recent months, advancements in AI technology, such as ChatGPT search, Google’s AI Overviews, Perplexity, and many others, have excited…

In 2024, Pampers teamed up with TikTok creator Grace Wells to promote their “Free & Gentle Wipes” in a campaign…

Are you still using link-building tactics from 2011? If you are, you’re probably having a hard time staying competitive on…

We all know how vital SEO optimization is to the success of your website and brand. Having the best game…

Integrating social media strategies with search engine optimization (SEO) campaigns has evolved into a vital aspect of modern digital…