Browsing: Strategy

These days, one of the essential components of any marketing strategy is a solid social media strategy plan.  With over…

Back in 2014 and 2015, I founded one of the first conferences focused on marketing technology for social media marketing:…

OpenAI is laying the groundwork for an advertising business, signaling a potential shift in how ChatGPT and other products could…

The second ceremony that I want to talk about is discovery. This I find just fascinating to be in a…

Lead your organization’s AI strategy before someone else defines it for you. A practical framework for UX professionals to shape…

Let’s dive into the building blocks of UX strategy and see how it speaks the language of product and business…

For the past few years, brands and creators have lived under the shadow of a looming TikTok ban in the…

This post was created in partnership with MonksKey takeaways The ability to move fast requires alignment from more departments than…

Content marketing is the practice of using valuable, audience-driven content to build trust, guide buying decisions, and generate long-term business…

Key takeaways Peach & Lily’s campaign thrived on mystery, authority, and education — rejecting short-term trends. Minimalist visual design and…