Browsing: Traackr

I recently had the pleasure of hosting a breakout session at Traackr’s IMPACT NYC event with the incredibly talented and…

Which brands will win this holiday season?New Traackr data reveals a growing truth in beauty: holiday success is not won…

Halloween decorations are starting to appear and Mariah Carey’s Christmas album has already been released – that can only mean…

Women of all ages should feel represented and valued within the beauty industry. “Mature” women – with lines, wrinkles, gray…

Our hiring practices are guided by principles of fairness and equity, ensuring that candidates with all backgrounds, identities, and experiences…

In the fast-evolving world of influencer marketing, creativity may win attention – but data wins strategy. And you need both…

For the past few years, brands and creators have lived under the shadow of a looming TikTok ban in the…

Finding new creator partners can feel like finding a needle in a haystack. And, once you find them, there’s no…

For the first time, over 50% of content-driven ad spend is flowing to creator-led platforms like YouTube, TikTok, and Instagram.…

A Traackr and Glossy survey found that 81% of marketers say that their biggest challenge in influencer marketing is finding…