Browsing: Traackr

A Traackr and Glossy survey found that 81% of marketers say that their biggest challenge in influencer marketing is finding…

Building a creator community is much like building a customer community. You need to have a specific strategy to pull in…

According to a recent YouTube report, 65% of Gen Z considered themselves content creators. However, this surge of interest has…

Think about the last time you bought something that mattered. A laptop. A new pair of running shoes. A stroller.…

GRWM (Get Ready With Me) content has been the darling of beauty creator marketing. It gave audiences an intimate seat…

Your brand’s reputation in influencer marketing depends on the partners you choose. The biggest threat in this space is the potential…

Renowned athletes are making waves not just on the field, but in the other industries, such as beauty and fashion.…

For marketers, the pressure to make budgets work harder keeps growing.With economic volatility, shifting tariffs, and rising platform costs, brands…

Glazed donut nails, latte makeup, cinnamon cookie butter hair… there have been many food themed beauty trends that have come…

How do you balance strong creator relationships with the more difficult aspects of influencer marketing (i.e budget negotiations, performance metrics,…