Browsing: Traackr

TikTok’s parent company, ByteDance, has been ordered to sell TikTok or face a nationwide ban in the United States. President…

The pressing question on every CMO’s mind today is: How can I do better, get more, for less?Brands are navigating…

Top Mature Skincare Brands in Influencer MarketingThe moment for inclusivity in the beauty industry is here. At the top of…

If you work in influencer marketing, you’ve likely been often told to achieve “more with less.” Achieving better results with less…

Jumping into a theme created by a big cultural moment (like a movie premier) has become a common tactic in…

Fashion creators over 40 and beyond are redefining the industry by proving that style and creativity only gets better with…

There are plenty of examples of successful beauty influencer programs and an ever growing number of beauty creators coming onto…

Building a sustainable creator community relies on three elements:Partnering with new creators to expand brand awarenessKeeping top creator advocates from…

New year, new influencer marketing strategy! ⁠Well, maybe not an entirely new strategy… However, this is a great time to re-evaluate…

Gap Inc. is making a comeback.Over the past couple of years, the brand has been steadily fighting its way out…