Browsing: tracking

Affiliate marketing has become one of the fastest-growing performance channels for brands. But here’s the catch: not all affiliate programs…

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to…

1. Consider specifying locations or personasSo one of the big ones that you could play with is locations and personas. So,…

Avoid prompts that create false positivesSeparate prompts into three types: branded, comparison, and non-branded.Branded prompts trigger your brand name and…

AI is changing how people discover brands—but most companies have no idea how visible they actually are in AI platforms.…

Generative search optimization (GSO) is a new marketing methodology all about improving your visibility on AI tools like: ChatGPT Perplexity …

Email tracking software is essential for businesses looking to improve their email marketing campaigns, monitor sales outreach, and understand customer…

Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Tracks…