Duolingo’s Zaria Parvez Joins DoorDash as Director of Social

DoorDash has named Zaria Parvez as its new director of social media, the brand confirmed to ADWEEK. She started last Monday (Aug. 18).

She announced her new role in a LinkedIn post on Monday (Aug. 25).

“I’ve always been a builder who loves starting from scratch, but this next chapter is about something bigger: empowering the next era and generation of content creators,” she wrote. “I’m excited to focus on flexing my leadership muscles and to challenge myself in ways I’ve never done before.”

Parvez joins from Duolingo, where she started in 2020 as a social media coordinator and climbed the ranks to lead the brand’s social media strategy globally.

While there, she led the language learning app’s “evolution into a social-first brand, turning organic social into a growth engine that drove waves of new users,” she wrote on LinkedIn following her departure last week. Her work includes campaigns that had Duolingo’s chaotic green mascot, Duo the owl, showing up everywhere from Charli XCX’s Brat tour to the Love Island USA Villa.

“After five unforgettable years, 8 billion impressions and even more jaw-drops—it’s time to take off the suit,” she wrote. “It’s been a privilege working alongside a phenomenal team that lifted me up and made the impossible feel routine. You all taught me how to fly & own my power every single day. As for the what, why, who, when, and how…I’m saving all that for the book.”