Parenthood looks a little different on every feed. Some parents share the chaos with humour; others let you into the quieter, more tender moments of raising little ones. What they all have in common is an audience of fellow parents who find comfort, laughter, and solidarity in their stories.
Singapore has no shortage of these voices, and this list rounds up 11 of the most genuine ones worth knowing. Whether you are a parent looking for a community to follow or a brand hoping to reach families in a meaningful way, these are the creators who are doing it well.
1. Sabrina Seah (@bigtreeandkoala) – 20.9K Followers
Sabrina is a mum of two toddlers whose feed reads like a warm family diary. From trips to Pororo Park to cosy days at home, she documents her children’s milestones with genuine care. There is nothing overly polished about her content, which is precisely why people love it.
2. Sheila Mandy (@sheilamansy) — 44.9K Followers
Sheila balances a career with motherhood, and her Instagram reflects that with a minimalist, understated aesthetic. Her feed is thoughtfully curated yet never overdone, capturing the quiet, comfortable rhythm of family life with simplicity and grace. She is the kind of creator who does not need to shout to be heard, and that calm authenticity has built her a following that genuinely trusts what she shares.
3. Melissa Celestine Koh (@melissackoh) — 312K Followers
Best known for her fashion and lifestyle content, Melissa also shares her journey as a mum, offering a more personal side alongside the polished looks. Her feed is a good blend of style and substance, and she resonates strongly with mums who care about both. Beyond parenting, her evolution as a creator is also worth following — she is one of the more well-rounded names in Singapore’s creator space. For anyone curious about how long-standing creators build and sustain their platforms, it is worth reading about Melissa Celestine Koh’s story.
4. Mong Chin Yeoh (@mongabong) — 370K Followers
Mongabong has built a following of over 300,000 through content spanning parenting, fitness, beauty, and everyday life. She is the kind of creator who makes juggling multiple roles look doable, not because she pretends it is easy, but because she shows up honestly for all of it.
5. Ying Tian (@eyeletskirt) — 11.9K Followers
Ying Tian brings a creative, joyful energy to family content. Her feed is full of adorable family moments and activities that parents can actually do with their children, from sensory play at home to fun days out around Singapore. She has a knack for making ordinary moments feel worth celebrating, and her content is a reliable source of inspiration for anyone looking to be a little more intentional about family time.
6. May (@mmlittlee) — 11.7K Followers
May’s content is warm and down-to-earth, covering family outings, parenting tips, and the everyday joys of raising children in Singapore. Her feed has a homely, approachable feel that makes scrolling through it genuinely pleasant. She shares the kind of content that does not try to be aspirational, just honest, and that simplicity is what makes her account a comforting follow for parents navigating the same season of life.
7. Summer Goh (@ahappymum) — 8.5K Followers
True to her handle, Summer brings a consistently positive presence to the parenting community. She shares the full picture of motherhood, including the harder days, but always with an encouraging tone that reminds parents they are doing better than they think. Her creative family activities and motivational posts make her account a genuinely uplifting space, the kind you visit when you need a little boost to get through the week.
8. Sarah X Miracle (@sarahxmiracle) — 172K Followers
Sarah is a singer, songwriter, and mum, and her content reflects all three. With over 170,000 followers, she shares a mix of her creative work and family life that feels genuinely personal. Parents who are also building something of their own tend to find her especially relatable and encouraging to follow.
9. Zonia Raymond Tan-Ng (@zoyniaraymond) — 41.3K Followers
Zonia is candid about the realities of parenting, and that honesty is what sets her apart. Her posts cover the highs and the harder days with equal openness, making her account a grounding presence for parents who appreciate authenticity over highlight reels.
10. Diah Mastura (@etrangle) — 76K Followers
Diah is a mother of five and the creator of Etrangle, one of Singapore’s best-known parenting blogs. Her content centres on life as a Muslim parent, covering family outings, lifestyle, and the everyday rhythms of a busy household. She also runs her own clothing label with her sister-in-law, and that entrepreneurial spirit is woven throughout everything she creates.
11. Tjin Lee (@tjinlee) — 122K Followers
Tjin wears many hats: founder of Gusto Collective, co-founder of the Life Beyond Grades parenting community, and mum to two boys. Her Instagram covers family adventures, travel, and the very real experience of building businesses while raising children. She also advocates for causes she believes in, from education reform to community initiatives, which gives her content a depth that goes beyond lifestyle posts.
Conclusion
Singapore’s parenting community is genuinely warm and engaged. Behind the follower counts are real communities, where parents show up for one another through the beautiful messiness of family life.
For brands hoping to connect with this audience, the key is matching the right voice to the right campaign. GetKobe helps brands find creators who truly fit, making it easier to build partnerships that feel natural and deliver real results.
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