The Marketing Meetup brings together over 50,000 marketers from around the world to network, learn, and grow in what founder Joe Glover calls a “positively lovely” environment: no titles or egos.
It’s one of the most active marketing communities in the world—and behind it all is a team of five. The small but mighty team hosts multiple webinars per month, sponsors 200+ in-person events across six continents in a year, maintains a mailing list of 40,000 people, and connects with over 211,000 followers on social media.
Pulling all of that off takes the right tools. For their webinars, they needed a platform that could deliver a seamless experience without adding complexity to an already packed workload. And once each webinar wrapped, they needed to repurpose that content without cobbling together extra tools, extra steps, and time they didn’t have.
The answer was one platform that could do both. That’s where Wistia came in.
Wistia helps The Marketing Meetup’s team do more with less
Since Wistia is an all-in-one video platform with a webinar feature built in, the team can host, store, and repurpose their webinar content in one place. For a small team that’s juggling a packed content calendar, that kind of time savings is a pretty big deal.
The team runs better webinars with less effort
About 5,000 members register for The Marketing Meetup’s webinars every month. With that kind of turnout, a consistently reliable experience is a must for the hosts, speakers, and attendees.
Wistia lets the team deliver that without burning hours on setup and logistics. They can set up an event in just a few clicks, give hosts and speakers a smooth backstage experience, and bring the “positively lovely” energy online with audience engagement features like chat and emoji responses.
“The ROI of working with Wistia is that our webinar workflows are much simpler and the team really enjoys working with the platform, which seems to be getting better all the time.”
The team can finally repurpose their webinar content right away
Before Wistia, repurposing was the bottleneck. The team was sitting on a library of great material with no easy way to get it out into the world.
Now they can. Once a webinar wraps, the recording lands straight in the content library. From there, the team prompts Remix, Wistia’s AI-powered video editing feature, to turn the recording into social clips and other assets.
“Remix is a powerful feature that has become part of our workflow.”
Now that they have more content to share across channels, The Marketing Meetup is more visible than ever.
Shared values
For The Marketing Meetup, the right platform was never just about features. It was also about finding a partner that cared about the marketing community as much as they do.
When they met our team, the connection was immediate. Our vibes and values matched.
“We instantly vibed with the Wistia team. We knew we were onto a winner when they backed up the vibes with a great product that our team and community would enjoy using.”
The community felt it too. They could tell that we were genuinely invested in their needs and took the time to listen and understand what they wanted. For a values-driven community, that kind of authenticity makes all the difference.
“Working with Wistia has been a complete joy. They’re good people. They’ve made our business better, and I’m grateful for that.”
Right back at ya, Joe. Like The Marketing Meetup, we’re all about helping marketers succeed. That’s why we’re always working to make the webinar experience—and repurposing that content—as simple and seamless as possible.
