Browsing: Marketing

Most jeans are easy to understand until you have to spend an entire day wearing them.That tension is what eventually…

A $50 cashmere sweater is an easy product to notice. It is also an easy product to question.That tension has…

I have a Facebook Group with 1,700 members. It is set to private and visible, and it has three thoughtful…

Buying sheets online asks people to judge comfort through a screen. Brooklinen found a way to make that choice feel…

Most brands run their first TikTok influencer campaign the way they run Instagram. They sort creators by follower count, write…

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to…

Influencer marketing has outgrown the spreadsheet. A decade ago, a brand might run a handful of creator partnerships each quarter…

The Marketing Meetup brings together over 50,000 marketers from around the world to network, learn, and grow in what founder…

In 2022, Amanda Natividad, then-Vice President of Marketing (and now Chief Evangelist) at SparkToro, published a blog post advising brands…

Last year, the digital ad buying platform DeepIntent sold a majority stake to private equity firm Vitruvian Partners, and vowed…