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By Sean Tinney December 1, 2025 Your subject line determines whether your email gets opened or ignored. 47% of email recipients open emails based on the subject line alone. That means your carefully crafted content, compelling offer, and strategic call-to-action only matter if people actually see them. The question isn’t whether subject lines matter—it’s how to write ones that work. 14 Email Subject Line Best Practices 1. Personalize Beyond First Names Years ago, “Hello {firstname}” grabbed attention. Now it’s expected—and ignored. Real personalization means tailoring content to individual subscriber behavior, location, and preferences. Instead of generic greetings, use what you…

I’ve discussed artificial intelligence and its relation to marketing as a whole, but there are certain uses that have their unique pros and cons. An AI-driven email marketing strategy is one such area, with a slew of pros that can encourage email marketers to adopt AI as a standard tool in their email marketing efforts. How exactly does AI stand up to the challenges of email marketing in a way that standard marketing tools cannot? Let’s take a closer look at the finer points of AI use in email marketing.  How Is AI Changing the World of Email Marketing?  Artificial…

AI is no longer a futuristic add-on in marketing. It has become the engine behind some of the strongest advertising performance gains seen in years.Marketers are asking the same questions: Which AI applications actually move the needle, and what separates hype from real business impact? Emerging data helps shape the answer. More than 34.1% of marketers now report that AI has already delivered major improvements to their campaigns, and the marketing and advertising sector leads all industries in generative AI adoption, with 37% actively using it to enhance creative and media workflows.Across the case studies that follow, a clear pattern…

Across 60,000+ websites we track daily analytics for, ChatGPT sends 8-9x the referral traffic of the next leading AI-first platform, Perplexity.Just last month, OpenAI CEO Sam Altman revealed that more than 800 million people use the platform each week.But what does it take to get mentioned and cited in its responses?Our latest research into top-of-the-funnel queries shows that recently updated “best X” lists were the most prominent page type in ChatGPT sources, including those where recommended brands ranked themselves in first place.There was also a correlation between a brand positioning highly in third-party lists and being more likely to feature in responses.Does…

This article was made possible by funding from WordPress.com. All Opinions and rankings are independent and not reviewed by WordPress.com. WordPress is known for its flexibility. The ability to build custom blocks keeps with that tradition. There are so many potential use cases. It feels like the sky is the limit. However, building a custom block hasn’t always been easy. Even seasoned WordPress developers can struggle to learn the process. Blocks are based on React, rather than PHP. As such, there’s a serious learning curve. That has left many to look at alternative methods or use third-party block suites. There’s…

A new analysis has revealed the U.S. states where ignoring traffic laws carries the greatest risk of fatal consequences — and New Mexico ranks as the most dangerous by a striking margin. The study, conducted by the Simmrin Law Group, examined five years of crash data from the National Highway Traffic Safety Administration (NHTSA) and scored each state on three high-risk behaviours: distracted driving, speeding, and dangerous intersection crashes. Each category was assigned a weighted score for a total possible 100-point “traffic violation fatality score.” The results show major geographic disparities — and highlight how certain types of risky behaviour are…

Christabel Chua, better known by her Instagram handle @bellywellyjelly, is one of the most recognisable lifestyle creators in Singapore. With her aesthetic feed, heartfelt captions, and warm, chatty presence, she has built a community that has followed her through different chapters of life: heartbreak, healing, entrepreneurship, and even golf. Today, she’s a familiar face in KOL marketing, working with household-name brands while nurturing her own ventures. But behind the aesthetics and campaigns is a story of resilience, reinvention, and quiet strength. Here are 5 fun facts that uncover more about the woman behind Bellywellyjelly. 1. She Started Out as a…

SEO for ChatGPT involves optimizing your website and wider online presence to increase and improve your brand’s appearance in ChatGPT answers to user queries.Below, we’ll explain the benefits of optimizing for ChatGPT, the three steps you can take to optimize for the platform, and how to measure your results. Why Should You Do SEO for ChatGPT?You should do SEO for ChatGPT because it can improve your visibility within ChatGPT’s responses (and those from other AI tools) and can also let you meet more specific search intents. Increased VisibilityOptimizing your brand’s online presence for ChatGPT increases the likelihood that the AI tool will…

CSS Masonry is almost here! Patrick Brosset takes a deep dive into what this long-awaited feature means for web developers and how you could make use of it in your own work.About 15 years ago, I was working at a company where we built apps for travel agents, airport workers, and airline companies. We also built our own in-house framework for UI components and single-page app capabilities.We had components for everything: fields, buttons, tabs, ranges, datatables, menus, datepickers, selects, and multiselects. We even had a div component. Our div component was great by the way, it allowed us to do…

The numbers• 4%: The growth in customer loyalty from campaigns with Sydney Sweeney and Travis Kelce.• $1.4 billion: American Eagle’s third-quarter revenue, a 6% year-over-year increase.• $303 million to $308 million: Expected full year adjusted operating income, up from a previous estimate of between $255 million to $265 million. • 44 million: The number of ad impressions from the Sydney Sweeney and Travis Kelce campaigns.• $552 million: Gross profit for the third quarter, up 5% year-over-year.•11%: The comparable sales increase from Aerie, the activewear and intimate brand owned by American Eagle. American Eagle’s comparable sales grew 1%. The watercooler talkDespite…