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Once I have some ideas, I need to check their competition. Again, I don’t want highly competitive keywords. I want to strike a balance and choose a keyword phrase that has a decent number of search queries but not a lot of competition. If I type “premiere pro” into Google, I receive Google’s search results which prioritize text results. If I switch to the Video results page, this will show me results from YouTube. But for some search queries, Google’s standard search results page includes videos as well as text when it’s likely that the user wants a video result.…
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here.On Wednesday, The New York Times launched its eleventh game, a multiplayer wordplay contest called Crossplay.The release is the latest in a steady drumbeat of new diversions to emerge from The Times’ Games division, which has become the largest ad surface by reach across The Times’ portfolio since its launch in 2020, according to chief revenue officer Joy Robins. “It’s a new way to play,” Robins said. “It’s faster, more social, and…
These days, one of the essential components of any marketing strategy is a solid social media strategy plan. With over 4.6+ billion social media users worldwide, there is a vast potential market that every business can harness. Sadly, most businesses fail to harness the full potential of social media because they lack an effective social media strategy. But don’t worry, we’re here to assist you. This guide will help you whether you’re new to social media or not sure you are doing it right. A social media strategy is a roadmap that keeps you on track throughout your social media…
As brands move into 2026, the boundary between digital discovery and physical purchase has effectively disappeared. Consumers no longer distinguish between online influence and offline action. They expect both to work together seamlessly. This shift has accelerated the adoption of phygital marketing in 2026, an approach that treats physical environments as high-intent extensions of digital experiences — often beginning with simple, familiar tools like QR codes on packaging, signage, and in-store displays. Rather than relying solely on screens to drive conversion, brands are increasingly using real-world touchpoints to reinforce digital trust. In an era saturated with AI-generated content, physical presence…
Amit Sheen takes a hard look at the “Pixel Perfect” legacy concept, explaining why it’s failing us and redefining what “perfection” actually looks like in a multi-device, fluid world.It’s 2026. We are operating in an era of incredible technological leaps, where advanced tooling and AI-enhanced workflows have fundamentally transformed how we design, build, and bridge the gap between the two. The web is moving faster than ever, with groundbreaking features and standards emerging almost daily.Yet, in the middle of this high-speed evolution, there’s one thing we’ve been carrying with us since the early days of print, a phrase that feels…
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Let’s be honest: nobody logs onto Instagram or TikTok specifically to look at pictures of cockroaches. In the world of social media marketing, where aesthetics usually reign supreme, the pest control industry faces a unique challenge. You aren’t selling sunset vacations or gourmet lattes; you’re selling the absence of something terrible. However, if you think your industry is too boring or gross for social media, you are leaving massive engagement on the table. The reality is that homeowners are constantly battling unseen invaders, and they are desperate for advice, reassurance, and proof that there is a solution to their…
Most advice on ranking in AI Overviews is speculative, so we’ve analyzed millions of AI Overview responses and citations to find out what actually works. Our own research shows AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%.And research from Pew shows users who encounter an AI summary click on a traditional search result in just 8% of visits, compared to 15% without one.AI Overviews are eating traffic left and right, but they’ve become part of the search landscape, and we have no choice but to navigate it.Today, the…
Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview. Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with This was previously announced for AI Mode results back in November and then in December Google began using Gemini 3 Flash for AI Mode. Now, Google is taking Gemini 3 Pro to AI Overviews for complex queries. Gemini 3 Pro is used to generate…
If you’ve scrolled Instagram recently, you’ve probably noticed something familiar: grainy filters, throwback outfits, mirror selfies and captions that feel straight out of a simpler internet era. People are reposting their 2016 photos and it’s not accidental. This wave of nostalgia has resurfaced at the same time marketers are once again talking about relevance: that’s no coincidence because 2016 wasn’t just a year people remember fondly, it was a pivotal moment when influencer marketing shifted toward a movement of authenticity, connection and cultural alignment: something we’re all craving more of today. Let’s break down why 2016 still matters and what…