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Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads.  In the past, it meant hours of brainstorming, drafting, and A/B testing.  Today, LLMs like Google’s Gemini can produce high-quality ad copy in minutes.  But the results don’t come from the tool alone – they depend on the prompts you use to guide it. Google does offer built-in AI features to suggest ad copy ideas and variants, but that’s not the same as generating ads in batch or scaling copy across titles and descriptions.  Earlier this year, Google shared a guide on prompt…

Ready to move beyond static mockups? Here is a practical, step-by-step guide to Intent Prototyping — a disciplined method that uses AI to turn your design intent (UI sketches, conceptual models, and user flows) directly into a live prototype, making it your primary canvas for ideation.In Part 1 of this series, we explored the “lopsided horse” problem born from mockup-centric design and demonstrated how the seductive promise of vibe coding often leads to structural flaws. The main question remains:How might we close the gap between our design intent and a live prototype, so that we can iterate on real functionality…

Meta unveiled new AI products – including a “Business AI” concierge, generative video, and creative tools – designed to help advertisers scale faster and more efficiently. Driving the news. The centerpiece is Business AI, an always-on sales agent that guides customers from discovery to purchase across Meta ads, messaging apps, and websites. It learns from posts and campaigns to deliver personalized responses. No coding or setup is required. Meta also introduced new generative AI tools for video that help advertisers create more immersive content, including AI-generated music, multilingual dubbing, and HDR video. Shoppers may soon be able to upload a photo…

Content marketing is the practice of using valuable, audience-driven content to build trust, guide buying decisions, and generate long-term business growth without relying solely on paid promotions. It’s not just about publishing information. It’s about creating strategic, purpose-driven content that speaks to your customers’ needs at every stage of their journey. In my experience as a Fractional CMO, content marketing isn’t just a trendy tactic. It’s a proven strategy for building relationships that lead to meaningful business results. It connects brands and buyers by solving problems, sharing insights, and building trust. With the right content, your marketing becomes a consistent…

This is just a programming note that I will be 100% offline starting Wednesday night (October 1st) through Thursday night (October 2nd) for Yom Kippur. I am not scheduling any stories on Yom Kippur; nothing will be posted. I apologize for any spammy comments that slip through while should note while I am offline, I will do my best to catch up late Thursday after nightfall. If there are any Google algorithm updates or big news that I miss, I will catch up on them in the coming days. Thank you all for reading, commenting, and sharing every day -…

We’re back with another round of fresh tools and resources for developers and designers. This month’s collection features a handy mix of AI-powered tools, UI kits, some cool WordPress projects, and more. Whether you’re looking to boost productivity, streamline your workflow, or just try something new, there’s plenty here worth checking out. Without further ado, let’s dive in! BaseCoatUI is a Tailwind CSS UI library that brings shadcn/ui design to plain HTML, without React.js. It works with any stack, needs little JavaScript, supports dark mode, and offers simple, accessible, theme-compatible components. Tailwind CSS components” width=”1000″ height=”600″> Motia.dev is a backend…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Artificial intelligence is no longer a distant concept for the legal profession—it is already embedded in daily practice. A new study conducted by Anidjar & Levine reveals that while AI is transforming workflows and reshaping courtroom advocacy, the profession is grappling with profound questions of ethics, oversight, and public trust. The findings highlight a paradox: lawyers are embracing AI for its efficiency yet remain deeply cautious about its risks. The Efficiency Revolution The study shows that 70% of law firms have adopted at least one form of AI technology, with adoption rates climbing steadily across practice areas. The most…

A Traackr and Glossy survey found that 81% of marketers say that their biggest challenge in influencer marketing is finding the right creators to reach their target audience. Scrolling through endless feeds, guessing at brand alignment, and manually reviewing content slows down decisions and increases the risk of mismatched partnerships.To solve this challenge, Traackr has launched AI Content Summaries, a new feature that allows marketers to instantly evaluate a creator’s content fit. By providing an AI-powered snapshot of voice, tone, topics, and brand mentions, marketers can move through vetting faster and with greater confidence.What are Traackr’s AI Content Summaries?AI Content…

There are a host of things you can do with a residential proxy. Businesses all over the world use them to improve their operations and make informed decisions. Here are the most common usage scenarios: Market Research Residential proxies offer you a wide range of tools you can leverage to increase your business’ revenue. For starters, you can covertly conduct research on a competitor to identify tactics you can appropriate. Again, you can ensure your ads appear properly and reach the target audience using IP addresses in that region. Your company’s ranking on Google is another important metric, and curating…