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My web design business is over 25 years old, and I’m not ashamed to admit that I started small. I worked with clients on the tiniest of budgets. Build an entire website for a couple of hundred dollars? That sounded like an opportunity to me. These projects didn’t do much for my bank account. However, I learned a lot about web development and building professional relationships. It was a time and place to experiment and find what worked (and what didn’t). Starting small seemed like a rite of passage for new designers and students. It was a way to get…
Most pages that rank #1 for a keyword don’t just rank for that one term. They rank for hundreds—sometimes thousands—of related keywords.Secondary keywords are how you capture that extra traffic. They’re the supporting terms that help your page rank for more searches without creating separate content for each variation.In this guide, you’ll learn what secondary keywords are, how to find them, and how to use them to maximize your content’s reach.What are secondary keywords?Secondary keywords are related search terms that support your primary keyword. They share the same search intent but use different phrasing.Your primary keyword is the main term…
UX design is entering a new phase, with designers shifting from makers of outputs to directors of intent. AI can now generate wireframes, prototypes, and even design systems in minutes, but UX has never been only about creating interfaces. It’s about navigating ambiguity, advocating for humans in systems optimised for efficiency, and solving their problems through thoughtful design.I’ve been working in User Experience design for more than twenty years. Long enough to have seen the many job titles, from when stakeholders asked us to “just make it pretty” to when wireframes were delivered as annotated PDFs. I’ve seen many tools…
By Sean Tinney March 3, 2026 Subscriber search and management just got a major upgrade. Searches are up to 12x faster, profiles show more of what you need to act on, and you can share what you find with your team in one click. Find Subscribers Faster Infinite scroll lets you move through your entire list in one continuous view. Tag, review, or update contacts without losing your place. Keyboard navigation means you can arrow through profiles, review, move on, and come back without leaving your search results. Searchable segments show matching results as you type, even if you have…
This topic is important for influencers who want to better leverage or bloggers who want to become YouTubers. We hear so many stories of so many people making money off of YouTube that it begs the question: How much can you make from your YouTube videos, and more specifically, how much does YouTube pay per view? As you can imagine, there isn’t a straight answer to this question. While certain monetization tools are purely dependent on video views, others lean on advertising revenue, YouTube Premium memberships, and other monetization tools. Some of these tools or even independent of YouTube and…
Recruiting the right creators has become one of the most operationally demanding parts of influencer marketing. As brands increase their investment in creator partnerships, the process of identifying, evaluating, and onboarding creators is no longer a small task handled through manual outreach or direct messages.It has become a structured workflow that requires dedicated tools and systems.Industry data shows that recruitment and sourcing are among the most resource-intensive parts of influencer programs. In our 2026 Influencer Marketing Benchmark Report, creator discovery and vetting is the most commonly outsourced influencer marketing function, selected by 19.44% of marketers.This reflects how difficult it can…
Google’s AI Mode is a search experience that uses generative AI to answer queries directly in Google Search.By showing up there, your content can gain visibility, position your brand as a thought leader, and drive clicks.However, Google currently provides only a limited view of AI Mode performance, leaving room to better understand your visibility and uncover opportunities to grow.Semrush’s AI Visibility Toolkit (formerly known as the AI SEO Toolkit) fills that gap. In this guide, you’ll learn how to use it to track your AI Mode visibility step by step.1. Analyze Your Brand’s Current Visibility in AI ModeStart by analyzing where…
A designer’s portfolio is their most important tool. It’s proof of skill, experience, and creative personality. But as digital portfolios have become more polished and plentiful, the challenge isn’t just to show great work; it’s to make people care about it. That’s where storytelling comes in. Storytelling in portfolios turns your body of work into something people can emotionally connect with. Instead of a slideshow of pretty visuals, your portfolio becomes a narrative that reveals how you think, solve problems, and grow creatively. When done…
It is a universal moment of stomach-dropping panic: you reach into your pocket or rummage through your bag, and your hand meets empty space. You check the door handle, peer through the window, and realize the reality of the situation—your only set of car keys is gone. In the age of smart fobs and transponder chips, losing your keys isn’t just a minor inconvenience; it can feel like a high-tech lockout from your own life. When the realization settles in, the clock starts ticking. Your first instinct might be to call the dealership, but that often leads to a…
Simon Khung, who goes by the name Simonboy online, is a living testament to the power of resilience and reinvention. After battling 16 years of drug addiction, he has transformed his life into a multifaceted career as an entrepreneur, actor, advocate, and social media influencer in Singapore. Driven by a mindset of embracing every opportunity, he collaborates with some of the most recognisable personalities in Singapore, whether through promising business ventures or influencer marketing campaigns. His journey, fuelled by unwavering support and relentless determination, is an inspiring story of turning hardship into opportunity. Here are seven intriguing aspects of his…