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Thanks to the advent of social media, it’s become easier than ever for people to share the things they love, such as their pet dogs. Beyond just posting about their fur babies, however, some paw parents have decided to take the long and arduous road of working alongside their beloved pets to become dog influencers. The most successful of this new breed of online personalities have a couple of things in common: they understand and know how to connect with the dog-loving community and can consistently create relatable content that grabs their attention in the first few seconds. Much like…
Last week, OpenAI launched ChatGPT Search — a new way to search the web using AI inside a chatbot interface. Thanks to the integration of Microsoft Bing real-time data and other interesting sources, this could challenge traditional search engines. How does ChatGPT Search work? ChatGPT Search is a helpful tool that makes it easier to find information with a little help from AI. It is connected to the web in real time and uses Bing’s index and other sources to show up-to-date results with source links. It’s simple to use. Just click the globe icon to activate the web search…
The right photo effect can transform an ordinary image into a work of art. Adjustments to lighting, color balance, and texture help you create the perfect mood for your project. You can use Lightroom presets to achieve professional results in no time. They run the gamut from subtle touches to bold statements. Each one is configured to change the look of your image. And much of the hard work has been done for you. However, they’re flexible and allow you to adjust them to match your needs. If that sounds amazing, you’re in luck! This collection features more than twenty…
Marketing conferences are more than just events — they’re opportunities to learn, grow, and connect with others in your industry. Whether you’re looking to take advantage of the latest trends, refine your marketing strategies, or discover new talent, attending the right conferences can be a game-changer for your career. Here are nine must-attend marketing conferences in 2024 and 2025 that will help boost your skills, expand your network, and stay ahead of the curve. Why Attending Marketing Conferences is Crucial to Your Success Marketing changes constantly to align with the changing consumer behaviors, and staying updated on the latest strategies,…
The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm updates and the rise of Artificial Intelligence Optimization (AIO) – have reshaped the interplay between social media and search engine optimization. Understanding this dynamic is essential for businesses aiming to enhance their online visibility and connect with their target audience effectively. In this article, we’ll explore how social media can significantly boost your SEO efforts. We’ll delve into practical examples, consider the impact of recent industry…
We’ll begin by creating the game area using the HTML canvas element. The element provides access to the Canvas API, which allows us to draw graphics on a webpage. In your HTML add the code below. 1 class=”instructions”> 2 3 Bounce the ball with the paddle. Use your mouse to move the paddle and 4 break the bricks. 5 6 7 8 id=”myCanvas” width=”640″ height=”420″> 9 id=”start_btn”>Start game The canvas is the area where we will draw our game graphics; it has a width of 640 pixels and a height of 320 pixels. Setting the size…
Digital marketing and social media marketing are often confused, but they’re not the same thing. Here’s what you need to know: Digital marketing is the big umbrella covering all online marketing efforts Social media marketing is just one piece of digital marketing, focused on social platforms Key differences: Scope: Digital marketing covers all online channels, social media marketing only social platforms Goals: Digital marketing aims to boost overall online presence, social media marketing builds relationships Tools: Digital marketing uses SEO tools and analytics, social media marketing uses posting and engagement tools Where they connect: Both need great content Both use…
When your favorite influencers aren’t creating YouTube or Instagram content, odds are they’re working on a new Spotify playlist. Influencers are some of the most followed users that create popular playlists filled with the ideal music for any mood. Whether it’s a top workout playlist to get you pumped up for a run or a soothing playlist for a relaxing car ride, these influencers have curated the perfect songs for every occasion. Here are the top Spotify playlists you can start streaming ASAP: Top Influencer Spotify Playlists 1. Emma Chamberlain Queen of YouTube, Emma Chamberlain, brings her audience yearly…
Google is rolling out new curation tools within Google Ad Manager to help media agencies more easily discover and activate the best publisher inventory and audiences for their advertising campaigns. Key details: The new “curation” capability allows agencies to build curated auction packages with data segments and inventory from trusted partners like Audigent, IAS, LiveRamp, Lotame, and others. This cuts out the hassle for agencies of having to manage separate payments and invoices with various data and inventory providers. Curation aims to help agencies overcome challenges in reaching the right audiences across a fragmented digital landscape, especially in emerging formats…
It’s the end of the year, and as we look at our inventory, we thought, “Let’s help everyone in our community get ready for the year ahead!” Get friendly pricing on bundles of books and workshops to dive deep into the subjects you care about most. Let’s bundle up and save!Earlier this month, we wrapped up our SmashingConfs 2024, and one subject that kept coming up over and over again — among attendees, between speakers, and even within the staff — was “what would we like to get better at next year?”It seems like everyone has a different answer, but…