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Brothers Benjamin and Randy Toh are the creative minds behind the popular YouTube channel BenRanAway, where they produce engaging vlog-style content across various series. Their videos range from food reviews and hotel stays to trending challenges, with standout series like the ‘Best/Worst Reviewed Series’ garnering significant attention. Since launching their channel in 2011, the duo has cultivated a substantial following by delivering authentic and captivating content. For brands interested in collaborating with these distinctive personalities for influencer marketing purposes, here are five key insights about them: 1. They Were Initially Bloggers Before venturing into YouTube, Benjamin began his online journey…

Are you still using link-building tactics from 2011? If you are, you’re probably having a hard time staying competitive on Google.  That’s because link acquisition is constantly changing and evolving due to Google’s algorithm updates.  Many websites learned this the hard way with the now infamous March 2024 Core Update.  The update caused countless websites to see major dips in their organic traffic and keyword rankings, especially for those still using outdated techniques.  While spammy link-building practices like private blog networks (PBNs) haven’t worked for quite some time, there’s more of an emphasis on quality and originality than ever before…

Images can impact your website’s performance if they are not properly optimised. One of the ways to solve this issue is ensuring images are optimised by reducing their file size.  Properly optimized images load faster and also provide a better user experience. Building our own will also be a great exercise in learning JavaScript. So let’s build one! Final result Here’s what we’re building: Building the interface We will have a simple HTML interface like this: 1 class=”container”> 2 Image Compressor 3 Resize images to a smaller size without losing quality. 4 5 for=”file-input”>Choose an image 6 …

Wren Clair has said goodbye to Minneapolis ABC affiliate KSTP.Her last day of work was Wednesday. No reason was given for her departure. “Wren Clair is no longer employed by KSTP-TV,” news director Kirk Varner told the Star Tribune. “We wish her the best with her next opportunity.”She joined the station in 2018 and, according to the Star Tribune, was a “viewer favorite.”Her departure leaves the station with four meteorologists: Ken Barlow, Jonathan Yuhas, Matt Serwe and Chris Reece. Source link

Email tracking software is essential for businesses looking to improve their email marketing campaigns, monitor sales outreach, and understand customer engagement. With the right email tracker, you can see who opens your emails, which links they click, and even how many times they revisit your message. In this guide, I will cover the top 15 tools, exploring their email tracking features, benefits, and how they can maximize the effectiveness of your external and internal communications. Whether you’re a marketer, salesperson, or small business owner, these apps will give you the insights you need to make data-driven decisions. What is Email…

Duplicate content is a common issue for website owners and SEO professionals. It can lead to a myriad of problems, including reduced search engine visibility, diluted link equity and a frustrating user experience. Despite the name, your company’s content director isn’t usually the right person to fix this. Instead, duplicate content is typically a technical problem that requires a technical approach to fix. In this blog post, we’ll explore the common causes of duplicate content issues and, most importantly, provide you with actionable strategies for solving these challenges! Duplicate Content Defined Before we dig too deep into this topic, it’s…

Optimizing web performance means looking beyond surface-level metrics. Time to First Byte (TTFB) is crucial, but improving it requires more than tweaking server response time. Matt Zeunert breaks down what TTFB is, what causes its poor score, and why reducing server response time alone isn’t enough for optimization and often won’t be the most impactful change you can make to your website.Loading your website HTML quickly has a big impact on visitor experience. After all, no page content can be displayed until after the first chunk of the HTML has been loaded. That’s why the Time to First Byte (TTFB)…

Join experts from OneTrust and Snowflake for an exclusive look into how modern organizations are integrating privacy and consent management into their data ecosystem. In this session, Snowflake and OneTrust will share real-world use cases and insights into how organizations are activating consent for marketing purposes, all while streamlining compliance at scale. Tune in on March 4 to learn about: The intersections between consent, privacy, and data governance How enterprise brands integrate privacy and consent management with Snowflake OneTrust’s new Native App for accelerating compliance workflows within Snowflake This session is perfect for marketers, data governance professionals, and anyone looking…

Digital marketing has emerged as one of the most essential aspects of modern business strategy. Whether you’re an independent consultant or part of a large agency, the responsibilities can be wide-ranging: creating engaging content, coordinating social media updates, monitoring metrics, and frequently revisiting strategies to meet evolving consumer demands. Amid these ongoing tasks, marketers are constantly on the lookout for new methods and tools to stay competitive and efficient in a crowded space. One technology that has gained significant traction in recent years is artificial intelligence (AI). Although AI can sometimes sound daunting, its real-world applications can be surprisingly…

Mixed emotions have come in the wake of the recent 12-hour US TikTok ban. While many feel relief now that the app is back up and running, others are feeling trepidation and worry. If anything, the TikTok ban has shown us how easily a beloved and important platform can disappear. This leads many to consider transferring to, or at least cross-posting their content to other platforms. Looking for TikTok alternatives can be tricky, as it feels impossible to match the fast-paced cadence and widespread popularity of TikTok. We’re here to help. Here are our top TikTok alternatives.   1. Instagram…