Author: admin
In a world where influencers often feel compelled to fit into trends and algorithms,Leslie Lux has carved out a space that’s entirely her own. Her rise to fame isn’tjust about physical transformation or viral content; it’s about the powerful blend offitness, authenticity, and unapologetic individuality. For Leslie, her journey fromVenice Beach dreamer to Hollywood aspirant has become something larger thanherself—a rallying call for others to embrace their unique identities and pursuetheir goals with relentless fearlessness. Leslie Lux has created a persona that is part superhero, part real-life warrior.Through her story, she’s amassed a loyal following of fans who aren’t…
Gap Inc. is making a comeback.Over the past couple of years, the brand has been steadily fighting its way out of a stagnant state. Some of the things that have contributed to this success include bringing on Zac Posen as creative director, and revitalizing the brand through key brand partnerships, cultural moments, and influencer strategies.In this article, we’ll break down the components of Gap’s marketing and influencer strategy and share valuable insights that other brands can leverage for success.Gap x DÔEN: A Winning Brand PartnershipIn May 2024, Gap launched a collaboration with the women’s fashion brand DÔEN, offering a limited…
If you’ve been looking for a creative tileable pattern to make your designs look even more beautiful, you’ve come to the right place. In this post, we’re sharing a collection of the best Photoshop patterns with various design styles and aesthetics (both free and premium). When designing a background, whether it’s for a book cover, business card, or a website, using a creative pattern goes a long way to add a personal touch to the overall look of the design. Not to mention that patterns also help highlight certain types of content above the background as well. Crafting such a…
By Kaleigh Moore September 3, 2024 I can’t think of anything to write. Sound familiar? Of course it does. It’s one of the top reasons our customers give us for letting their email marketing flatline. They just run out of ideas or topics to write about. Even pro writers come up with major email block. Ann Handley, co-founder of Marketing Profs and the popular book “Everybody Writes,” only sent two emails to her subscribers in 2017. (In fact, the lack of communication was her catalyst behind revamping her entire newsletter strategy.) But when your emails stall, you can’t make connections…
By: Cristine Vieira Over the past decade, influencer marketing has evolved into being a cornerstone of brand strategy. With social media transforming how we communicate and consume content, brands have adapted by leveraging the power of influencers to reach their target audiences more authentically. Central to this evolution has been the emergence of influencer marketing platforms that streamline the process, like us here at Find Your Influence (FYI), allowing brands to run their campaigns more effectively and efficiently. Initially, influencer marketing was a somewhat organic process. Brands would identify popular figures on social media or ones in specific niches and…
The housing market has significantly changed, with previously effective marketing strategies giving way to new approaches. One strategy that has proven effective over time in this realm is influencer marketing. Leveraging the popularity of social media personalities is a powerful way of promoting products and services, including properties. Unlike most sectors, visibility is everything in real estate. Whether selling luxury homes or marketing vacation rentals, capturing the attention of potential customers should be a priority. Hiring influencers offers an authentic way to achieve this. They help connect your properties and prospective buyers using carefully curated content like property reviews and…
The appeal of freelancing lies in its flexibility – you’re not tethered to traditional work hours, which can sap the joy from your professional life and strain your personal time. As a freelancer, you set your own schedule and even have the luxury of working in your pajamas. Plus, you avoid the distractions of a typical office, like a loud colleague or a watchful boss. Yet, freelancing can sometimes feel isolating. It’s easy to find yourself confined at home for days, reaching out to friends online just for some human connection. This is where co-working becomes valuable. Understanding Co-Working Co-working…
Digital marketing and affiliate marketing are two popular online strategies, but they work quite differently. Digital marketing is like being the captain of your own ship. You’re in charge of promoting your products or services across various online channels. You call the shots on your campaigns and brand image. Affiliate marketing? It’s more like being a salesperson for someone else’s products. You’re promoting other businesses’ stuff and earning a commission when you make a sale. Here’s a quick breakdown: Digital MarketingAffiliate MarketingYou’re the boss of your campaignsYou rely on other businessesUses many channels (SEO, ads, social media, email)Mainly uses affiliate…
The influencer marketing market size has quadrupled since 2019. That statistic alone tells us that influencer marketing is more than just another social media trend—it’s a monumental shift in how brands connect with their audiences. Authentic connections and consumer trust are the driving forces behind purchase decisions in the modern digital landscape. And creators deliver those essentials in a way that traditional marketing can no longer compete with. To win in 2025 and beyond, brands must prioritize strong creator relationships and invest in the tools necessary to optimize those partnerships. Brands must invest in creator relationships. The reason for influencer…
Search engines like Google are the first stop for most people whenever they need an attorney, which is why search engine optimization (SEO) is such an effective marketing channel for law firms. The proof? According to a legal trends report by Cilo, 74% of people use search engines to find legal advice. Also, research by Ahrefs found that 12,000 people search for the keyword ‘lawyer near me’ each month. These stats prove that SEO and local SEO are necessities for law firms, and one of the most important factors for both is link-building. The goal of link-building is to obtain…