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Look, we know what you’re thinking: “Oh great, another guide to ‘talking like the youths.’” But this isn’t a slang dictionary. (Well, I will have that below). It’s not a cheat sheet for using “cap” correctly (spoiler: you probably won’t — no cap). This is a no-BS guide to actually connecting with Gen Z in a way that feels human, real, and, dare we say, relatable. If you’re looking for tactics to slide past Gen Z’s finely-tuned marketing defense systems, you’re in for a rude awakening. It’s not about “becoming a meme.” It’s about respecting the audience, understanding what makes…
Financial planning is essential to achieve long-term stability and growth. Understanding how your investments grow over time is crucial if you’re saving for retirement, building an emergency fund, or planning a major purchase. One of the major one of the most effective tools for this purpose is a lumpsum calculator. By helping you visualise the potential returns on a one-time investment, this tool empowers you to make informed financial decisions. Source: Shutterstock Why should you use a lumpsum calculator? Using a lumpsum calculator offers several advantages for investors planning to invest in mutual funds online. Here’s why it’s an…
Influencer marketing is about creativity… fun… passion… And cold hard data. You have to be creative and you also have to be a data nerd. There’s no way around it: Data is essential to your influencer campaigns. Where a lot of people go wrong is that they only have a partial view of their data. They’re not going as deep as they could with data analysis because they don’t have the right tools. The result? They miss out on red flags that would have hinted at problems with their campaigns. They also miss green flags that would have helped them…
Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such as Google and Bing. Google has often referred to the notion that ‘content is king’ and have made the use of content very key to their algorithms over the years. Such as E-E-A-T update (expertise, experience, authority, and trustworthiness) and last month’s Google Helpful Content Update which either rewarded or downgraded websites based on the quality and helpfulness of their content. With this in mind, we speak to some industry experts and growing businesses to…
Today, I’ll show you how to easily create your first website using Wix, which is free for basic use. We’ll go through choosing designs, adding text, and uploading images and logos. By the end of this guide, you’ll be ready to launch your own site. Signing Up and Starting on Wix First, visit Wix.com and sign up for an account to get started. After you create your account, Wix will prompt you with a few questions to help tailor the setup process. Although Wix offers to set up your site using AI, we’ll proceed manually today, so I’ll guide you…
By Sean Tinney July 10, 2024 Writing a good subject line is a fine art that could mean the difference between your email being opened or ignored. In fact, some of the most impactful split tests we run at AWeber are subject line tests. Why? Because the more people that open your email, equals more people reading your content which eventually equals more clicks. It can be tough to write a subject line that captures enough attention to get someone to open, especially when you first start building an audience. Heck, even seasoned email marketers struggle creating the perfect subject…
Does your digital marketing strategy involve hosting physical or virtual events? Or even if you don’t organize them, do you attend many of these events? Then you should try curating event content as part of your content strategy. It can be a great way to continue benefiting from the event in the long term. From event videos and expert interviews to testimonials and presentations, a successful event can be a treasure trove of valuable content for your company blogs, newsletters, and social media accounts. But where do you begin? Read on to learn five ways to ensure effective event content…
With the new Yoast SEO Dashboard, you can see how your site is doing at a glance. Instead of hunting through pages, you’ll find all your key metrics in one place. It’s easy to spot which posts need attention, see where you can improve, and figure out what to tackle first so you can spend more time refining your content and less time searching for data. We know it can be challenging to improve your content when you have to dig through every post and page. That’s why we created a dashboard that instantly shows your site’s SEO Performance. It…
Hyperlinks don’t always get the attention they deserve from web designers. Sure, we might make a few tweaks. However, we don’t always go the extra mile to make them stand out. Perhaps that’s because the styling options used to be limited. Link color and underlining were the primary options. Hover and focus states seemed to be where most of the creativity occurred. Other enhancements tended to require add-ons like JavaScript. CSS has changed the game in recent years. Several properties are available to customize the look of hyperlinks. They also provide a higher level of control regarding details like spacing…
Marketers often throw around the terms content creators and influencers without much deep thought, but they serve distinctly different purposes despite often being confused for one another. As author of the definitive book on influencer marketing, The Age of Influence, I can tell to begin with that while influencers have been around for more than a decade, the term “content creator” is relatively new and only began to be heard commonly in marketing circles around the time when the pandemic began. When I teach influencer marketing, I always tell my students that every influencer is a content creator at heart,…