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Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
Staying relevant in the ever-changing world of design is always an uphill battle for designers. But it’s a good kind of challenge that makes you better each year. There will be new design trends, technologies, and concepts to follow and learn about every year. The key to surviving and staying relevant is to always improve your design skills and nurture creative growth. If you’re looking for inspiration to level up your skills this year, we have a few great suggestions for you. These skills will play an important role this year in helping you land more clients and grow as…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
When discussing TikTok with my Fractional CMO clients, the focus is usually as it should be on the quality of the video content itself to engage with the TikTok community. That being said, fonts can play a crucial role in making your TikTok content visually appealing and engaging. While it is a topic not brought up a lot, it deserves mention as something you should be aware of and consider for your TikTok marketing. Fonts can help personalize your profile, by creating text styles unique to your content, or they can enhance your videos via attention-grabbing and impactful captions. The…
In 2020, when the pandemic was rampant, Tiger King was binge-watched, toilet paper was stockpiled, and hair was being dyed, TikTok was also having its glory days. Luckily, one TikTok trend hasn’t gone out of style since then – TikTok dances. Who would’ve known that bringing your friends over and learning a dance together, or simply hitting the “duet” button and repeating a fellow creator’s, could be so much fun? If you’re looking to learn a new TikTok dance, here are 20 of the best ones of all time, from well-known and simple to fast-paced and challenging. Top 20…
SERP is the Search Engine Results Page and by using the technology known as SERP Simulators, it is used to design the web page for search engine results, where users are looking for the desired outcome as per their needs on the search engine. The work allows the user to input certain results, such as a meta description, title, URL, and other relevant information, which is shown on the search engine. These search results are simulated on any search engine like Google, Bing, Yahoo, Baidu, Yandex Search, Satrtpage, Ask.com, and others related. SERP simulator has a Graphic User Interface GUI…
It’s that time again to check out some tools, libraries, and frameworks for our web developer friends. This month’s collection has a bunch of goodies, from cool JavaScript libraries to handy tools for GitHub releases, and even a DIY version of Heroku you can host yourself. Let’s dive in and see what’s on the list! Fresh Resources for Web Designers and Developers (April 2024) Fresh Resources for Web Designers and Developers (April 2024) It’s time for another edition of our collection of fresh tools and resources for our fellow designers and… Read more Deno Examples Deno by Examples provides practical…
Backspace Marketing has become a trusted name in the digital marketing world, helping businesses bridge the gap between social media and search engine optimization (SEO). Their strategies emphasize the seamless integration of social media profiles with local SEO goals, offering a practical roadmap for businesses seeking to thrive in competitive markets. By focusing on consistency, optimization, and engagement, Backspace Marketing equips organizations to improve their visibility and credibility in local search rankings. Accurate Information: A Foundation for Success Backspace Marketing highlights the critical importance of maintaining accurate and consistent business information across all platforms. Even minor discrepancies in names,…
If you work in influencer marketing, you’ve likely been often told to achieve “more with less.” Achieving better results with less time and money is no easy battle. These top influencer marketing strategy templates will help eliminate the busy work of your responsibilities, allowing you to be more efficient with your time. Influencer Brief TemplateInfluencer Contract TemplateInfluencer Marketing Campaign Report TemplateInfluencer Program Budget Template1. Influencer Brief TemplateA great influencer brief can make or break a creator’s experience with your brand. Since a brief is one of the first ways an influencer interacts with your brand and your team, it can set the…
Ho, ho, ho, Merry spam update! Just one day after completing the December Core Update, Google announced a new Spam Update that will take approximately one week to roll out. That means the update will finish right around Christmas time, which is something that site owners probably aren’t happy about. The good news is this update shouldn’t impact too many websites, as it only targets sites in violation of Google’s spam policies (more on these in a bit). Prior to this announcement, the last Spam Update occurred in June of this year, referred to as the June 2024 Spam Update.…