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Working with clients and colleagues often includes explaining various concepts. Subjects like SEO, technology, and marketing are prime examples. After all, knowing how something works helps people make smart decisions. Video is the perfect medium for breaking down these complex concepts. It allows you to narrow the focus to key talking points. You can also add illustrations and animations to provide visual reinforcement for viewers. Creating such a video is a challenge in its own right. Starting from scratch means mapping out a storyline, adding effects, and polishing your presentation. That’s a lot of work. And what if you’re not…
If time plus tragedy equals comedy, there’s no wonder why we’re in a golden age of jokes right now. You’ve undoubtedly noticed how content creators, influencers, brands, and comedians of all flavors have been popping up on your daily (and nightly) scroll. That is, of course, in addition to your regularly scheduled cat videos. But exactly why are social media algorithms favoring comedy content? While every platform’s formula relies on a different mixture of metrics to promote top content, making everything a joke can seriously help you out, no matter where or what you’re posting. There are a few reasons…
In the dynamic landscape of digital marketing, brands and content creators are increasingly finding common ground. Brands seek authentic voices to reach their audiences, while content creators desire opportunities to showcase their creativity and connect with their followers. By empowering content creators, brands can foster unique, engaging content that benefits both parties. Here’s how brands can effectively support and inspire content creators to produce standout content for themselves and their brand partners. 1. Understand and Respect Creative Freedom One of the most crucial aspects of empowering content creators is to understand and respect their creative process. Creators have their unique…
To get your web pages ranked on search engine result pages (SERPs), they first need to be crawled and indexed by search engines like Google. However, Google has limited resources and can’t index every page on the internet. This is where the concept of crawl budget comes in. Crawl budget is the amount of time and resources that Google allocates to crawling and indexing your website. Unfortunately, this crawl budget doesn’t have to match the size of your website. And if you have a large website, this can cause important content to be missed by Google. The good news is…
‘Tis the season to be jolly so let it snow, let it snow, let it snow! 1. Markup with holiday HTML For our markup, we’ll have two primary containers: a main element containing the content of our page and a snow-container element that will display the snow. 1 2 Happy Holidays! 3 4 id=”snow-container”> 5 2. Animated snow styling with CSS In this demo, our main content has a gradient background colour to give it a night sky effect. We achieve this using the CSS linear-gradient function. For simplicity, let’s say we’re building this animated snow in CodePen,…
By Pam Neely July 12, 2024 The creator economy is a growing sector where individuals use digital platforms to create and share content, build communities, and, ultimately, make money. In 2024, the creator economy is valued at a whopping $250 BILLION and is expected to nearly double by 2027. This booming sector offers unprecedented opportunities for creators who know how to navigate this dynamic and evolving market. But how do you know you’re doing it right? Things change fast, and staying informed of the industry’s latest best practices can be a full-time job. To help you navigate your way to…
Have you ever struggled, like I have, to build your own website on WordPress? Of course you have: There is a whole industry dedicated to web development to help businesses like ours. For those looking to develop more of your website in-house, there is good news: The rise of AI-powered website builders means that it has never been easier to build your own professional website. These tools leverage artificial intelligence to streamline the design and building process, enabling even those without coding or design experience to create stunning websites quickly. In this guide, we’ll explore the 13 best AI website…
So you’ve been trying out creator marketing here and there. The verdict is in: You like it and you want more. You’ve had a taste of how creator marketing can raise brand awareness and boost revenue. So if you work with a lot more creators, that’s a lot more revenue, right? Not necessarily. For some businesses, more creators = more problems. Scaling your creator program to bring on a much larger number of creators makes everything complicated. Juggling too many creator campaigns can cause confusion, mistakes, delays, and money down the drain. Let’s look at seven challenges you may run…
It doesn’t matter whether you’re just starting out in SEO, or you’re decades-deep—these battle-tested content marketing templates will give you a headstart on your next project.I’ve been in marketing for coming up to ten years now (*internal scream at the passing of time*) and, while I like to think I have a bit of savvy when it comes to content marketing, I still sometimes find myself hunting for the kinds of content templates I used in back in 2015, when I was all but an SEO baby.Whatever level you’re at—a bit of ‘best practice’ never goes amiss!Below, you’ll find our gold standard…
Design leaders are expected to deliver the impossible. Instead of trying, we need to redefine our role from implementor to enabler.Many design leaders find themselves in an impossible situation. On one side, senior management have read articles trumpeting the incredible ROI of user experience design. McKinsey tells us that design-led companies achieve 56% higher returns to shareholders. Forrester reports that every dollar invested in UX brings 100 dollars in return.Yet the reality I encounter when talking to design leaders is very different. Most are desperately under-resourced, with tiny teams expected to support hundreds of projects across their organizations. The result?…