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By: Jamie Reardon Evans  At times, working in influencer marketing has felt more like working in a silo than in a wide-open field. However, times are changing and collaboration has become the new currency. Here at Find Your Influence, we’re aiming to lead the charge and witness a pivotal shift in how platforms, brands, creators and talent managers work together. Gone are the days of isolated efforts; now, it’s all about unifying all parties to create a more robust and effective ecosystem.  As the industry matures, we see a significant shift from standalone campaigns to integrated strategies. This transformation highlights…

Building a strong local search presence is challenging enough, but maintaining it can be just as difficult. You can have the best content, the strongest backlinks, and glowing customer reviews, but without the right care and steps to optimise them, they all lose value quickly. To rank – and keep ranking – in the top local placements on search engines, you need a constant supply of the right signals (engagement, backlinks, reviews, etc.) and quick responses to issues like broken links, keyword cannibalisation, and negative reviews. In this guide, we show you how to run local SEO audits that maintain…

That’s right—it turns out we can animate some of the CSS Grid properties! Today, we’ll see this behavior in action by building a responsive image grid with hover effects. Taking this opportunity, we’ll also utilize the powerful :has() CSS selector. Let’s get started! Our Image Grid Here’s what we’re going to create—be sure to view the full screen demo on a large screen (≥900px) and hover over the cards: 1. The Markup We’ll start by placing six cards inside a container. We’ll wrap the first three and the last two within nested containers, as you can see from the…

In a rapidly evolving world, the significance of nonprofits continues to grow. From addressing global challenges to fostering community development, these organizations play a pivotal role in shaping a better future. But why exactly are nonprofits so crucial in 2024? Shalom Lamm, an entrepreneur and CEO of Operation Benjamin, sheds light on this pressing question. Lamm’s insights provide clarity for nonprofit leaders, philanthropists, and social entrepreneurs seeking to understand and enhance the social impact landscape. The Role of Nonprofits in Modern Society Nonprofits provide essential services that government agencies may overlook or underfund. From healthcare to education, these organizations…

Affiliate marketing spending surpassed $10 billion in 2024. Experts expect that number to grow steadily in 2025 and beyond as brands and creators cook up fresh new ways to engage with audiences.  In some ways, affiliate marketing in 2024 is unrecognizable when compared to 2023. And in the new year, we expect things to evolve even more dramatically.  Let’s take a look at some of the hottest trends from 2024 and talk about some ways you can get in early on some of the excitement planned for 2025.  1. Affiliate marketing keeps getting hotter. Let’s take a look at some…

Low-hanging fruit SEO opportunities can help you:Get your content indexed by Google ASAPAchieve maximum results with minimum effortShow clients fast progress to prevent churnGet buy-in for more SEO resourcesHere are 12 SEO quick wins you can implement today. 1. Optimize for low-hanging fruit keywords It’s always easier to move something that’s already in motion.Shifting something from position 4 to 1 will bring in more traffic and have a more significant impact than going from position 100 to 15.That’s why low-hanging fruit keywords are the ones you’re already ranking for in positions 4-15 and that you can improve reasonably easily.You can access a pre-filtered…

Penpot helps designers and developers work better together by offering a free, open-source design tool based on open web standards. Today, let’s explore its newly released Penpot Plugin System. So now, if there’s a functionality missing, you don’t need to jump into the code base straight away; you can create a plugin to achieve what you need. And you can even serve it from localhost!Penpot is a free, open-source design tool that allows true collaboration between designers and developers. Designers can create interactive prototypes and design systems at scale, while developers enjoy ready-to-use code and make their workflow easy and…

By Chelsea Hurst August 22, 2024 I’m gonna take things way back. During my senior year of high school, I served as the entertainment editor for our school magazine. For my fellow Gilmore Girls fans out there, I felt like Rory writing and editing for her school’s newspaper, The Franklin (minus the uniforms and a character like Paris out to make my life miserable). Unfortunately, in my very first issue, I learned an incredibly important lesson the super hard way. 🫠 I designed the entertainment page, which incorporated several images of movies and TV shows that we reviewed that month.…

Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly.  So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet, it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality…

What if your brand could tap into the audience of an online superstar? Getting your message across to a relevant audience can be priceless. In the past, only big brands could afford celebrity endorsements. Now, with the power and reach of social media, influencer marketing is far more accessible. For just $700, you could get a reach of over 15,000 impressions—and if your brand is a big spender, you could partner with a TV celebrity like Emilia Clarke for around $130,000. Let’s dive into influencer marketing campaign costs, so you can start planning your very own influencer marketing campaign. What Exactly Is an…