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Wix has long had a bad rep for SEO. But is that bad rep still justified today? In this CMS series, we dig into the “out the box” on-page SEO of the world’s most popular CMS systems. We primarily focus on what you can (or can’t) do in each CMS (which is directly comparable), and any inherent SEO problems or benefits we uncovered. We’ve tried to keep each CMS as close to a clean install as possible. However, where there are widely adopted plugins (for example YOAST for WordPress, which is active on over 5 million sites) we’ve set up…

Job titles aren’t always accurate. They don’t tell you the little details of what goes into a day’s work. And they can’t predict the odd situations you’ll get pulled into. Web design is a great example. Sure, I’ve done plenty of “design” during the past three decades. However, I’ve also found myself doing things that have nothing to do with it. Things that are far outside the scope of a web geek. I’d argue that half of my time has gone to these other roles. Perhaps that’s because web design is still a relatively new industry. Outsiders don’t know much…

Are you running your business’s social media like a hamster on a wheel? Posting random stuff, crossing your fingers, and hoping for results?Don’t.Without a defined social media strategy, you’re winging it — a surefire way to burn your budget, waste your time, and do nothing for your brand. But a solid plan? That can turn your social efforts into a machine that grows awareness, drives traffic, and makes money. Imagine the relief of having a clear strategy and knowing exactly what to do next.  Let’s get into it. A social media marketing plan is not some boring document to check…

Influencer marketing has come a long way since its humble beginnings in the early 2010s. What started as a few celebrities endorsing products on Instagram quickly ballooned into a global industry worth billions of dollars. By 2025, influencer marketing has evolved from flashy endorsements to an essential pillar of digital marketing strategies. The landscape is more sophisticated, more data-driven, and, of course, more diverse than ever before. But with maturity comes new challenges. In 2025, influencer marketing faces its own set of obstacles, including oversaturation, shifting consumer behaviors, and the rise of new technologies. So, what does influencer marketing look…

Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for the latest generation of AI-powered tools.Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors’ articles. If you aren’t using an optimization tool, you probably should.I work at Ahrefs, and we make an AI content optimization tool called AI Content Helper. I think it’s the best in the market (I really do: I even make feature suggestions based on the experiences of our content team).But that does…

To better understand what we’re going to build, check out the demo page. Be sure to click on the menu links to repeat the animation. As both animations have similarities, I’ll borrow some content sections from the previous tutorial. This will help keep each tutorial detailed and independent.  Page Animation Demo For this tutorial our demo won’t live on CodePen. As we need different pages to showcase the animation, I decided that it’s better to host it on GitHub. Here’s the project structure: 1 panels-animation/ 2 ├── about.html 3 ├── contact.html 4 ├── index.html 5 ├── main.css 6 └── main.js…

By Sean Tinney July 2, 2024 There are over 1 billion websites on the world wide web.  Did your jaw just hit the floor? That’s a staggering amount of competition for web traffic.  Driving web traffic is hard enough. But when you consider returning website visitors converted more than 73% more than first time visitors, it can feel even more overwhelming.  How on earth can you convince people to visit your website twice?  The secret is with web push notifications. Want to make web push notifications a part of your marketing strategy? Read on to learn how to create push…

Running out of social media content ideas? You’re not alone. The pressure to post consistently is real, but many marketers and content creators are struggling to come up with fresh ideas that actually build their brand and perform well. Whether you are managing an account for a brand, you are a small business owner, or you are looking to improve a personal project, having an ongoing stream of high-quality and engaging content is crucial for success.  I have put together 27 creative social media content ideas below, each of them designed to captivate your audience, improve brand awareness, and encourage…

Every brand dreams of having loyal fans. These are the devoted fans who eagerly await new releases and keep buying from the brand over and over. If your brand is in need of more of these fans, user-generated content is your ticket to get there. But if you’ve never worked with UGC before, it may be confusing. Isn’t UGC the same thing as influencer marketing? Well, not quite. UGC is related to influencer marketing, but it’s not the same. We’ll go over the difference in a moment. Once you learn what UGC is and see real examples of UGC campaigns,…

Your ad campaign has done its job and a lead has clicked on your attention-grabbing call to action. Your future client is whisked over to your website – and they find themselves on a landing page. Landing pages – your bottom of the funnel entry point – are also known as “lead capture” pages because they’re crucial conversion points. You can think of them like the moment you’re at the check out, and deciding if you really want to buy the items in your basket.Creating a high-converting landing page is easier than you think. With the right tools, design principles, and…