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By: Cristine Vieira   Over the past decade, influencer marketing has evolved into being a cornerstone of brand strategy. With social media transforming how we communicate and consume content, brands have adapted by leveraging the power of influencers to reach their target audiences more authentically. Central to this evolution has been the emergence of influencer marketing platforms that streamline the process, like us here at Find Your Influence (FYI), allowing brands to run their campaigns more effectively and efficiently.   Initially, influencer marketing was a somewhat organic process. Brands would identify popular figures on social media or ones in specific niches and…

The housing market has significantly changed, with previously effective marketing strategies giving way to new approaches. One strategy that has proven effective over time in this realm is influencer marketing. Leveraging the popularity of social media personalities is a powerful way of promoting products and services, including properties. Unlike most sectors, visibility is everything in real estate. Whether selling luxury homes or marketing vacation rentals, capturing the attention of potential customers should be a priority. Hiring influencers offers an authentic way to achieve this. They help connect your properties and prospective buyers using carefully curated content like property reviews and…

The appeal of freelancing lies in its flexibility – you’re not tethered to traditional work hours, which can sap the joy from your professional life and strain your personal time. As a freelancer, you set your own schedule and even have the luxury of working in your pajamas. Plus, you avoid the distractions of a typical office, like a loud colleague or a watchful boss. Yet, freelancing can sometimes feel isolating. It’s easy to find yourself confined at home for days, reaching out to friends online just for some human connection. This is where co-working becomes valuable. Understanding Co-Working Co-working…

Digital marketing and affiliate marketing are two popular online strategies, but they work quite differently. Digital marketing is like being the captain of your own ship. You’re in charge of promoting your products or services across various online channels. You call the shots on your campaigns and brand image. Affiliate marketing? It’s more like being a salesperson for someone else’s products. You’re promoting other businesses’ stuff and earning a commission when you make a sale. Here’s a quick breakdown: Digital MarketingAffiliate MarketingYou’re the boss of your campaignsYou rely on other businessesUses many channels (SEO, ads, social media, email)Mainly uses affiliate…

The influencer marketing market size has quadrupled since 2019. That statistic alone tells us that influencer marketing is more than just another social media trend—it’s a monumental shift in how brands connect with their audiences. Authentic connections and consumer trust are the driving forces behind purchase decisions in the modern digital landscape. And creators deliver those essentials in a way that traditional marketing can no longer compete with. To win in 2025 and beyond, brands must prioritize strong creator relationships and invest in the tools necessary to optimize those partnerships.  Brands must invest in creator relationships.  The reason for influencer…

Search engines like Google are the first stop for most people whenever they need an attorney, which is why search engine optimization (SEO) is such an effective marketing channel for law firms.  The proof? According to a legal trends report by Cilo, 74% of people use search engines to find legal advice. Also, research by Ahrefs found that 12,000 people search for the keyword ‘lawyer near me’ each month.  These stats prove that SEO and local SEO are necessities for law firms, and one of the most important factors for both is link-building.  The goal of link-building is to obtain…

Imagine yourself or your product on the cover of a magazine. You wouldn’t be the first to do so. It’s a dream that has been passed down through generations. There’s something unique about a magazine layout. Whether you’re creating a print publication or a simple mockup, they offer a professional look. They also lend an air of legitimacy to any project. That’s what makes the magazine layout templates in this collection so fun. They allow you to create a compelling cover, spread, or editorial regarding whatever subject you like. Thus, they’re handy for multiple use cases. They’re also easy to…

LinkedIn is becoming a bigger platform for creators.The social platform for professionals is a growing tool for creators to build an audience and get brand deals. Creators like Gen Z public speaker Morgan Young, comedian London Lazerson and Jonathan Reid, founder of podcast firm Reidentify, are some of the biggest stars on LinkedIn. They’re using new tools like video and newsletters to create unique content that is different from Instagram, YouTube, and X.Jamé Jackson Gadsden is a community manager at LinkedIn whose job is to help creators and users grow their followings based on what resonates with people. This includes…

As digital competition continues to grow, Backspace Marketing has introduced a suite of SEO and social media services tailored specifically for e-commerce brands. These services aim to enhance online visibility, drive targeted traffic, and foster active community engagement. By combining SEO expertise with data-driven social media strategies, Backspace Marketing provides integrated services for brands looking to expand their digital presence. Addressing the Modern Digital Consumer’s Needs With more consumers starting their online journeys on search engines or social platforms, e-commerce brands need a balanced approach to capture and maintain customer interest. Backspace Marketing’s service suite addresses this dual need,…

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry, Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Marketers have been using AI to help them spend more time on important things for years now. Machine learning helps marketers curate the right content for the right subscriber. Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will…