Author: admin

Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works. Advertisers can tailor ad creative to better align with their brand identity. Feature is currently available in select accounts, with broader rollout underway. Helps ensure consistent branding across Google’s ad placements, including YouTube and display. Why we care. This new capability gives more control over how your brand identity is portrayed across Google’s ad network, potentially improving campaign performance and consistency. The catch. There appear to be some minor inconsistencies…