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Influencers have been known to help drive brand awareness and build trust with their audience. But many businesses are looking to drive real business impact beyond just brand awareness, which is where performance influencer marketing comes in. This involves taking a performance-oriented approach to influencer marketing so that you generate measurable results like sales and conversions. With this approach, you could gain a significant edge over your competitors as a majority of brands still rely on brand awareness metrics to measure their influencer marketing impact. Our State of Influencer Marketing Benchmark Report found that although 85% of marketers find influencer…

More of your potential customers are turning to AI search tools like ChatGPT to find what they need. To stay visible, your brand needs to show up there—on top of your usual SEO efforts.In fact, Semrush data suggests that traffic from large language models (LLMs) will overtake traditional organic search traffic by early 2028.This guide explains the fundamentals of ranking in AI search results and the tools you can use to optimize your content for platforms like ChatGPT and Google’s AI Mode.1. Track and Benchmark Your AI Presence Start by analyzing your current AI search presence to see what’s working, what…

Are you working on crafting a content plan to promote your brand and business on social media? Then these social media kits and templates will help you design amazing graphics for your social media campaigns like a pro. Preparing content for your social media promotions is a time-consuming process that most social media managers and marketers have to deal with. But don’t worry. You can use these social media kits and graphics templates designed by professionals to quickly edit and use with your own social media campaigns. The…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Azula Cinta (@azulacinta) is a vibrant, engaging creator best known for her food reviews, lifestyle vlogs, shopping hauls, and entertaining rants. With an infectious personality and an eye for fun, she’s amassed a loyal following across TikTok, YouTube, and Instagram. Whether she’s whipping up mouthwatering dishes in her kitchen, sharing deeply personal stories, or delivering spontaneous comedic skits, Azula always keeps her fans hooked. Let’s dig into five fun insights that help explain why she’s such a standout presence online. 1. She’s A Billie Eilish Superfan with a Wild Concert Tale Azula has long been a devoted fan of the…

Let’s be honest: The Internet is overflowing with generic blogging advice that often feels outdated or too surface-level. After mentoring thousands of marketers and business owners through their digital transformation journeys, I’ve seen firsthand what separates the hobbyist bloggers from the strategic content creators. And as someone who has been successfully blogging since 2008, I have a few blogging tips that I can share with you that I hope you will leverage for your benefit. You see, blogging has evolved into one of the most powerful tools for building authority, trust, and inbound leads, but only if it’s done right.…

Excited to launch your website, but how to drive traffic to your website? A beautifully designed site without visitors is like a shop with no customers; that’s why traffic matters. Wondering how to get visitors to your site? You’re in the right place. In this post, we’ll walk you through simple yet practical tips on how to drive traffic to a website and attract your first visitors, and even better, keep them coming back. By the end of this guide, you’ll have a clear roadmap for improving your website’s visibility. Why is driving traffic to your website important? Well, you…

AI has introduced huge efficiencies for web designers and is frequently being touted as the key to unlocking sustainable design and development. But do these gains outweigh the environmental cost of using energy-hungry AI tools? This article is an examination of that question, breaking down the sustainability pros and cons of AI use, so you can make informed decisions about the tools you use.Artificial intelligence is increasingly automating large parts of design and development workflows — tasks once reserved for skilled designers and developers. This streamlining can dramatically speed up project delivery. Even back in 2023, AI-assisted developers were found…

Shopping mall renovations often generate massive amounts of waste. Between dismantled storefronts, old fixtures, packaging materials, and construction debris, mall owners and property managers face the challenge of removing bulk trash without disrupting ongoing business operations. At the same time, the modern consumer and tenant base is more eco-conscious than ever. Renovation projects that align with environmental goals not only streamline waste management but also enhance the mall’s reputation as a sustainable property. Implementing eco-friendly bulk trash pickup strategies allows malls to efficiently handle the mess of renovations while reducing environmental impact. Eco-Friendly Bulk Trash Pickup is more than…

It’s almost that time of year again! Fashion Week is coming up soon in New York, London, Milan, and Copenhagen. New styles, designers, and themes are sure to be a big topic on the internet soon, but we may also find some entertainment from the people who are invited to the amazing, yet exclusive events. There has recently been some controversy about the rise of influencers who have found themselves in the front rows of these shows, but no matter what, it looks like they are here to stay. Let’s dive into what to expect out of all the fashion…