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How much traffic do AI Overviews drive? How much awareness do they create for your brand? And how can you track that over time?These questions aren’t easy to answer—especially since Google keeps AI Overview data under lock and key.But, if you keep reading, you might just find out… The challenge of tracking AI Overviews When people talk about “tracking AI Overviews”, they could be referring to a few different things.Brand mentions: “How often does my company get mentioned in an AIO?”Citations: “How often do my pages get linked to in an AIO?”Traffic: “How many impressions and clicks do my pages get from AIOs?”Some of these are harder…

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Persistent mold and mildew odors often linger long after water damage occurs, and odor-control products such as AqueLyst SpillMaster are designed to address these smells without relying on harsh chemicals. Addressing these odors without introducing harsh chemicals remains a challenge for many property owners and facility managers. AqueLyst, a brand focused on advanced odor elimination, offers a science-backed solution. Unlike conventional products that simply mask smells, AqueLyst uses molecular-level neutralization to target and eliminate the source of unwanted odors. As a mold and mildew odor neutralizer, it supports healthier spaces without making mold removal or remediation claims. AqueLyst’s aqueous…

URL parameters are widely used for page variations and campaign tracking, but they have to be managed properly to prevent crawlability and duplicate content issues.In this guide, we’ll explain what URL parameters are, how they work, when they’re useful, and how to manage them properly for SEO.Let’s get started.What Are URL Parameters?URL parameters are extra pieces of information added to the end of a URL that tell a website how to customize the content, filter results, or track browsing sessions.Here’s a simple URL parameter example that would be used to filter results:URL parameters are just one part of a full…

Most brands performing well in traditional local search fail to appear in results from ChatGPT, Gemini, and Perplexity, according to SOCi’s newly released 2026 local visibility index. Also of note: business profile information was only about 68% accurate on ChatGPT and Perplexity, compared with 100% accuracy on Gemini, which is grounded in Google Maps. AI limits local visibility. Performance data from nearly 350,000 locations across 2,751 multi-location brands was analyzed to measure how often locations are surfaced or recommended by AI assistants. Turns out, AI platforms are far more selective than Google’s local results: 1.2% of locations were recommended by…

The Milan Winter Olympics aren’t just about who brings home gold medals—they’re about the stories, personalities, and digital moments that make the Games feel personal for audiences around the world. For influencer marketing agencies and brands alike, this year’s Winter Games offer a powerful intersection between elite athletic performance and creator culture. In 2026, more athletes than ever are blending sport and social storytelling. This intersection is carving out unique digital platforms that extend their influence far beyond competition. These athlete creators aren’t just competing in Italy—they’re creating content that elevates fandom, brand partnerships, and community engagement. Below, we dive…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

As a Fractional CMO and someone who has worked with brands of all shapes and sizes, I know firsthand that obsessing over traffic without obsessing over conversions is a recipe for waste. Yet for many ecommerce businesses, the conversion rate remains a misunderstood metric. What counts as a “good” ecommerce conversion rate in 2026? How do you interpret yours in the context of your industry, product price point, and customer journey? Think about it: You could drive 100,000 visitors to your store, but if only 1% convert, you’re leaving massive money on the table. Meanwhile, your competitor with half the traffic and…

If there’s one takeaway as we look toward SEO in 2026, it’s that visibility is no longer just about ranking pages, but about being understood by increasingly selective AI-driven systems. In 2025, SEO proved it was not disappearing, but evolving, as search engines leaned more heavily on structure, authority, and trust to interpret content beyond the click. In this article, we share SEO predictions for 2026 from Yoast SEO experts, Alex Moss and Carolyn Shelby, highlighting the shifts that will shape how brands earn visibility across search and AI-powered discovery experiences. Key takeaways In 2026, SEO focuses on visibility defined…

In CSS, we can create “stacking contexts” where elements are visually placed one on top of the next in a three-dimensional sense that creates the perception of depth. Stacking contexts are incredibly useful, but they’re also widely misunderstood and often mistakenly created, leading to a slew of layout issues that can be tricky to solve.Have you ever set z-index: 99999 on an element in your CSS, and it doesn’t come out on top of other elements? A value that large should easily place that element visually on top of anything else, assuming all the different elements are set at either…