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Let’s be honest: nobody logs onto Instagram or TikTok specifically to look at pictures of cockroaches. In the world of social media marketing, where aesthetics usually reign supreme, the pest control industry faces a unique challenge. You aren’t selling sunset vacations or gourmet lattes; you’re selling the absence of something terrible. However, if you think your industry is too boring or gross for social media, you are leaving massive engagement on the table. The reality is that homeowners are constantly battling unseen invaders, and they are desperate for advice, reassurance, and proof that there is a solution to their…
Most advice on ranking in AI Overviews is speculative, so we’ve analyzed millions of AI Overview responses and citations to find out what actually works. Our own research shows AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%.And research from Pew shows users who encounter an AI summary click on a traditional search result in just 8% of visits, compared to 15% without one.AI Overviews are eating traffic left and right, but they’ve become part of the search landscape, and we have no choice but to navigate it.Today, the…
Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview. Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with This was previously announced for AI Mode results back in November and then in December Google began using Gemini 3 Flash for AI Mode. Now, Google is taking Gemini 3 Pro to AI Overviews for complex queries. Gemini 3 Pro is used to generate…
If you’ve scrolled Instagram recently, you’ve probably noticed something familiar: grainy filters, throwback outfits, mirror selfies and captions that feel straight out of a simpler internet era. People are reposting their 2016 photos and it’s not accidental. This wave of nostalgia has resurfaced at the same time marketers are once again talking about relevance: that’s no coincidence because 2016 wasn’t just a year people remember fondly, it was a pivotal moment when influencer marketing shifted toward a movement of authenticity, connection and cultural alignment: something we’re all craving more of today. Let’s break down why 2016 still matters and what…
Most toxic backlinks don’t require action, because Google often ignores low-quality links without affecting your rankings. But certain backlink patterns—especially ones tied to manipulative link building or obvious spam—can still trigger manual actions or weaken trust signals.This guide explains what toxic backlinks are, why they happen, and how to identify them using automated tools and manual review. You’ll learn when link removal or disavowal makes sense so you can protect your site without creating new SEO risks.What Are Toxic Backlinks?Toxic backlinks are incoming links that can harm your website’s visibility in search engine results pages (SERPs) when they form patterns…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
Back in 2014 and 2015, I founded one of the first conferences focused on marketing technology for social media marketing: The Social Tools Summit. A decade has past since then, but the importance of marketing technology has not faded with time. The recent emergence of mainstream AI and its generative AI offshoot have only made these tools all the more important. That being said, marketing has always been powered by people, but in today’s digital-first world it’s equally powered by technology. From customer data platforms and email automation to AI-driven personalization and analytics, marketing technology—commonly known as martech—has become the…
These are things that I tried and tested myself, and I’m happy with the results. You can always make it better. You can improve things. But it does give you a good taste of what can be done in vibe coding. Those are things that I made maybe in 15 minutes, half an hour. It is quite simple to get those first steps and say, “Oh, this works.” Maybe you want to do some improvements, and you refine the code and what you’re expecting. But I’m always just asking ChatGPT. So if the code of one page doesn’t work, I will…
When it comes to protecting your home, the roof is your first line of defense against the elements. For decades, asphalt shingles have been the go-to choice for homeowners due to their low upfront cost and ease of installation. However, as building technology has advanced and extreme weather events become more frequent, many are starting to look at their roof as a long-term investment rather than a recurring expense. The debate between these two materials often boils down to a “now vs. later” mentality. While shingles are budget-friendly in the short term, metal roofing has emerged as the superior…