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Want your brand’s content to get cited by AI search tools? The first step is to get LLMs (large language models) to trust your website, which means building online authority.  What’s that? Online authority refers to the amount of earned trust a brand has by consistently demonstrating expertise, reliability, and credibility across the internet.  High-quality original content, strong user reviews, and backlinks on trusted websites are all ways brands can establish online authority.  Moreover, authority is the cornerstone of AI visibility, and it matters even more than it does for traditional SEO.  On classic search engines like Bing and Google…

This article was made possible by funding from WordPress.com. All Opinions and rankings are independent and not reviewed by WordPress.com. WordPress is an effective platform for getting your website indexed by search engines. And, while there are several well-known plugins to help optimize your site, there are many more under-the-radar options to choose from. These plugins range in their focus. Some provide comprehensive SEO improvements, covering everything from keywords to helping boost site speed. Others focus on specific aspects, like making your site easier for artificial intelligence (AI) models to index. This diversity means you can find a plugin tailored…

Virtually every SEO tool is powered by scraped search results. In order to get more insight from each scrape—and thus keep costs down for end users—tools generally use this parameter to force extended search results on the first page, instead of the typically 10 regular organic results a user would see by default. Moz Pro, for example, has for a long time standardized on &num=50 – so 5 “pages” of results per scrape.This parameter had actually been deprecated for many years, but continued to be unofficially supported. In mid-September, it started to slowly stop working, forcing SEO tools to seek…

In the world of commercial insurance, specialization is the key to success. The most successful agents are those who become the go-to, indispensable experts for a specific industry. One of the most lucrative and most challenging of these niches is the auto dealership market. A dealership is a complex, high-value, and high-risk business that requires a deeply specialized approach to insurance. To connect with a busy and skeptical dealership owner, a generic “business insurance” sales pitch is a non-starter. You must approach them as a fellow specialist, an expert who speaks their language and understands their unique world. This…

With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs data to get actionable SEO insights.MCP, which stands for Model Context Protocol, is an open standard that companies can use to integrate their external tools and data with compatible AI assistants.Imagine you’ve recently launched a new clothing brand and want to find eCommerce stores ranking well for the types of products you’ll sell— a common goal before reverse-engineering what makes them successful.The standard Ahrefs interface enables you to look up any site to uncover things like the keywords they’re ranking for, their most linked-to…

AI tools are improving fast, but it’s still not clear how they fit into a real product design workflow. Nikita Samutin walks through four core stages — from analytics and ideation to prototyping and visual design — to show where AI fits and where it doesn’t, illustrated with real-world examples.These days, it’s easy to find curated lists of AI tools for designers, galleries of generated illustrations, and countless prompt libraries. What’s much harder to find is a clear view of how AI is actually integrated into the everyday workflow of a product designer — not for experimentation, but for real,…

Digital marketing tactics are specific, actionable steps you take to execute your marketing strategy.Tactics are the clear steps you take to get measurable outcomes. Use our digital marketing tactics list below to help grow your own business’s online presence.1. Optimize Your Content for AI VisibilityRelated discipline: Content marketingEffort required: Primarily time to update existing content. Some financial investment is required to create new, optimized content.Optimizing your content for AI tools like ChatGPT, Google’s AI Overviews, and Perplexity helps you reach a wider audience. Because these tools are increasingly becoming ways people discover information. Semrush data suggests AI tools (including Google’s AI…

By Sean Tinney October 7, 2025 Cyber Monday is the biggest online shopping day of the year. If you’re not leveraging email to capture your share of those sales, you’re leaving serious money on the table. But here’s the catch: Your subscribers’ inboxes get absolutely crushed during Cyber Monday. Email volumes spike dramatically during the holiday weekend, which means your perfectly crafted campaign could easily drown in the noise. The good news? With the right email strategy, you can cut through the clutter and turn Cyber Monday into your most profitable day of the year. Let me show you exactly…

Did you know that marketing professionals with a documented strategy are 313% more likely to succeed in their initiatives? This striking statistic from industry research highlights the crucial role of effective marketing management in business success. In today’s competitive business landscape, understanding and implementing proper marketing management isn’t just an advantage—it’s essential for survival. Marketing management represents the backbone of successful business operations, serving as the strategic framework that transforms marketing activities from isolated efforts into cohesive, results-driven campaigns. With approximately 33% of small businesses failing within their first two years due to inadequate marketing strategies, mastering marketing management has…

Finding new creator partners can feel like finding a needle in a haystack. And, once you find them, there’s no guarantee that they’ll be aware of your brand or interested in joining your campaign. So how can you put your best foot forward when earning awareness and engagement from your dream partners?In this two part series, we will be recapping some insights from an event that we held with L’Oréal’s Luxe Canada’s Head of Advocacy and Influencer Marketing, Shari Nowroozi, and mega content creator, Tara Sighari.During our session with them, they shared their point of view — from both a marketer…