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When a brand tells me they want to “work with influencers,” my first question is always the same: which kind? Because the word covers a creator with 2,000 followers and a celebrity with 20 million, and the right answer for your business usually sits a lot closer to the small end than you would expect. That is what influencer tiers are for. They sort creators by audience size so you can match the right level to your goal and budget. I’m Neal Schaffer, I wrote The Age of Influence for HarperCollins Leadership, and I teach influencer marketing at UCLA Extension.…
Brands running creator programs are seeing conversion rate lifts of 30%, 40%, even 214% — not from better creators, not from higher commissions, but from changing one thing: where the traffic goes after the click. That’s the pattern across thousands of creator programs we’ve watched over the past 18 months. The creator’s job is to earn the click. What happens to it afterward is a different problem, and most brand teams are barely paying attention to it. They audit creator selection. They renegotiate commission rates. They rework creative briefs. They almost never question the landing experience. The evidence points consistently…
EU regulators are expected to rule that Google illegally favored its own shopping, travel, and other specialized services over rivals in search results. The European Commission is expected to issue the decision next week under the Digital Markets Act, according to the Financial Times (subscription required), citing people familiar with the matter and internal Commission documents. Google search changes possible. The case focuses on how Google displays its own vertical services in search results compared with competing services. Google owns some of the most valuable commercial search real estate. An order requiring changes could affect visibility for comparison sites, travel…
Many companies assume everyone craves new AI features. But the reality is that most people don’t want more AI — at least not in the way most AI leaders envision it. Brought to you by Design Patterns For AI Interfaces, friendly video courses on UX and design patterns by Vitaly.Many companies silently assume that everybody wants more AI in their lives. That people are craving new AI features, new AI products, new AI workflows — that would all magically replace all existing outdated practices and broken ways of working.But in reality, it seems like people don’t want more AI at…
OpenAI’s ad revenue forecast is on pace to miss its 2030 target by 90%, according to Emarketer. OpenAI projected $2.5 billion in ad revenue this year and $100 billion by 2030. Emarketer estimates the entire U.S. market for standalone chatbot ads will generate less than $1 billion this year and $5.41 billion by 2030. OpenAI’s target. OpenAI began testing ChatGPT ads in February. By April, the company projected that ad revenue would grow to $100 billion within five years. But that forecast is larger than Emarketer’s 2030 estimate for the full U.S. chatbot ad market. What Emarketer measured. Emarketer’s estimate…
Aurelia Ng is one of those people who is genuinely hard to put in a box. She came to prominence as part of Night Owl Cinematics (NOC), Singapore’s beloved YouTube collective, and has since built a following of over 270K on Instagram through a mix of fitness content, travel, humour, and real glimpses of her everyday life. Her dog Hailey makes regular appearances, her personality comes through in every post, and there is a warmth to her feed that keeps people coming back. But there is quite a bit about Aurelia that does not make it into the highlights. Here…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
Finance design demands clarity, confidence, and trust. And it’s important to find the right font that can communicate all three. In this collection of money and finance fonts, you’ll find typefaces designed to convey stability, professionalism, and modern elegance. We found fonts that feature strong, geometric structures that project authority and discipline. As well as fonts that use subtle curves, softer serifs, or open letter spacing to create a more approachable and contemporary tone that appeals to modern financial audiences. These fonts excel in both print and digital…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
You typed your website into your TikTok bio, saved it, and it just sits there as gray text nobody can tap. Or you went looking for the “Website” field and it wasn’t there at all. Annoying, right? TikTok gates this feature more than any other major platform, so the reason your link isn’t clickable usually comes down to one thing: your account doesn’t qualify yet. That single clickable slot matters more than most creators treat it. TikTok ads reach a reported 2.21 billion people worldwide, according to DataReportal’s global social media analysis. Your bio link is the one place on…