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Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers! Source link

Every “best B2B ecommerce examples” post I read tells me the same thing: Grainger has good search, Amazon Business has good pricing, Alibaba is global. Then it shows me a screenshot and moves on. That’s a design tour. It is not how I, as a Fractional CMO, evaluate a B2B ecommerce site. When I look at Grainger, I’m not asking “is the homepage clean?” I’m asking how their lead capture works, how they nurture a procurement manager from first search to first reorder, what their account-based content strategy looks like, how they handle the long tail of low-volume SKUs in…

TL;DR Effective influencer outreach is personal, specific, and creator-first — not a mass cold pitch. Brands that consistently get responses research each creator’s content, lead with genuine value, and make the ask clear in the first message. Templated blast campaigns rarely work; tailored outreach at scale (using a CRM) does.Here’s what you need to know: Why most influencer outreach fails (and the common mistakes)What to include in your first message to maximize reply ratesThe follow-up sequence that keeps deals alive without being annoyingHow to scale personalized outreach across hundreds of creators Why Does Most Influencer Outreach Fail? Most influencer outreach…

Google announced a new AI performance insights report in Merchant Center that will give ecommerce brands their first native look at how they appear across AI-powered shopping experiences — including AI Mode, AI Overviews, and the Gemini app.Image Source: Google Merchant Center HelpThe report is rolling out in the U.S., Canada, Australia, India, and New Zealand over the coming months.What’s inside the AI performance reportThe new report includes four core data views: Share of voice: Shows how often your brand surfaces in AI-driven experiences across Search and Gemini, benchmarking against brands similar to yours. This is a relative metric —…

Thin and skinny fonts are a popular choice in various print and digital designs. They are especially the perfect choice for designing titles and headings that convey a loving and friendly message. While you can easily find a good thin font from various marketplaces, we did the heavy lifting for you to help you save time and effort. In this post, we present to you a handpicked collection of the best thin and skinny fonts you can download right now. There are many different styles of sans-serif, script,…

Advertisers may soon have more control over how AI Max campaigns participate in branded searches — addressing a main concern marketers have raised since the campaign type launched. What’s happening. Some advertisers are reporting a new “Branded Searches” control inside AI Max campaigns that lets them choose how the campaign handles brand-related queries. The setting appears to offer three options: Show ads on all relevant searches (default behavior) Control branded searches using brand inclusions and exclusions Show ads only on unbranded searches Why we care. One of the most common criticisms of AI Max is the potential for campaigns to…

Alex Wilcox is co-founder and CEO of JSX, a Dallas-based semi-private air carrier focused on faster, simpler short-haul travel. The career behind that role did not begin with an executive title. It developed through customer-facing airline environments, startup carrier experience, international operations, and a series of business models built around one consistent question: how can air travel work better for passengers? That progression gives the JSX story a practical foundation. The company’s “hop-on” model is not presented as a theory about travel convenience. It reflects more than 30 years of aviation experience across service design, carrier development, operational leadership,…

For agencies managing large volumes of information, transforming curated content into high-value newsletters has become a powerful service offering. In this interview, one of our clients explains how they use Scoop.it to collect, organize, and distribute strategic content through thematic newsletters delivered directly to their clients. From content monitoring to newsletter production, they share how Scoop.it helps streamline their workflow and create value through curated intelligence. Could you tell me about the company and your role within it? I serve as the Director of Publishing in our department, where a significant portion of our work involves creating newsletters for external…

Welcome back! Highlights from today’s newsletter🔍 Top 12 SEO tools for auditing and monitoring websites📊 GenAI relies heavily on earned media and journalism🎙️ How SEO has changed with AI with Matthew Forzan FYI, we’re in smart warming mode to ensure our emails land where they belong: your inbox. Help us optimize by adding our email to your contacts list! How Repurposing Long-Form Content Across Digital Platforms Maximizes SEO Impact Brands that strategically break down high-performing content across platforms see up to a 65% increase in organic traffic. This guide shows how to turn one blog post into ten LinkedIn updates,…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…