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Effective communication and networking with business individuals is a crucial marketing strategy. Emailing is a great way to achieve this. Marketing experts consider it one of the most efficient ways to communicate with people, especially in the marketing industry. In most cases, this cold email strategy successfully gets the job done by connecting with people. So, when it cannot convert the prospects and does not get responses, it can be upsetting as well as challenging. It is essential to overcome the challenges by applying tips and tricks to increase the success rate of cold emailing. We are going to discuss…
This isn’t a generic roundup of the “best” marketing podcasts.Ahead of Ahrefs Evolve 2025, we asked our speakers and panelists to share the shows they actually listen to, the ones that make them better marketers, leaders, and thinkers.From deep dives into AI to frank discussions on what’s working in content, these are the marketing podcasts our speakers swear by.Get Your Evolve Ticket NowWant to meet the people who recommended these? Join us at Ahrefs Evolve in San Diego this October 13-15.Tickets are selling out fast, so grab your Ahrefs Evolve ticket before they’re gone.Get your ticket hereHost: Kevin Roose, Casey NewtonTopics:…
Slideshows and photo galleries are a great addition to any video presentation. They serve as a storytelling vehicle and a way to keep viewers interested. You can also use them to transition to a new scene. These segments work wonderfully as the star of the show or as a bit player. Their flexibility is handy for product videos, documentaries, event recaps, and more. Creating a slideshow or gallery from scratch can be time-consuming, though. Constructing a scene for your photos and adding effects will slow down even experienced video editors. That’s why we love these DaVinci Resolve templates. All the…
“OMG, what am I going to post today?” We’ve all been there — staring at your phone, scrolling through half-edited photos, trying to force inspiration before the algorithm forgets you exist. Coming up with something on the fly might work occasionally, but if you’re trying to build a brand, grow an audience, or just show up consistently without the stress spiral, you need more than good vibes. You need a plan. Enter: the Instagram feed planner, a tool that helps you map out content, stay on brand, and finally break up with the post-and-pray method. Sounds pretty great. Well, stay…
David T. Scott has spent his career blending corporate expertise with entrepreneurial drive. Now, as the CEO of Evil Genius Games, he is focused on a bold mission: positioning tabletop role-playing games as a major force in mainstream culture. For David T. Scott, TTRPGs are more than a niche hobby. They are the future of interactive entertainment, and his vision is to help elevate them to the same cultural prominence as film, streaming, and video games. How David T. Scott Developed His Vision Before leading Evil Genius Games, David T. Scott built his career with global technology and communications…
For the first time, over 50% of content-driven ad spend is flowing to creator-led platforms like YouTube, TikTok, and Instagram. This marks a profound shift in how advertising dollars follow attention.This momentum is no accident. It reflects how the creator economy has matured into a primary growth engine for modern marketing. But with maturity comes saturation. Audiences are inundated with formulaic content, and in this sea of sameness, differentiation is the true competitive advantage. Winning today requires pairing scale with emotional depth and a distinct brand presence. In other words, being memorable. Yet many brands are falling short. To rise above…
Reddit marketing isn’t like marketing on other social media platforms. There’s no algorithm pushing your content to followers. And no brand page where customers come looking for you.Instead, Reddit is where people go to find real answers from real people. And if you provide those answers, you can build trust and brand awareness that helps grow your business.This article will show you how to do Reddit marketing the right way.Why Reddit Marketing MattersReddit marketing can help you directly reach a high-intent audience. Plus improve your visibility in search engines and AI responses. Here’s why:People Use Reddit to Find Real ExperiencesMany searchers…
SVGs, they scale, yes, but how else can you make them adapt even better to several screen sizes? Web design pioneer Andy Clarke explains how he builds what he calls “adaptive SVGs” using , , and CSS Media Queries.I’ve written quite a lot recently about how I prepare and optimise SVG code to use as static graphics or in animations. I love working with SVG, but there’s always been something about them that bugs me.To illustrate how I build adaptive SVGs, I’ve selected an episode of The Quick Draw McGraw Show called “Bow Wow Bandit,” first broadcast in 1959.The Quick…
By Sean Tinney October 1, 2025 Your course is ready. The content is polished. The lessons are recorded. But here’s the problem: you need students, and without an email list, you’re essentially shouting into the void hoping someone might hear you. The online course market is projected to hit over $1 billion by 2032—which means competition is fierce. The course creators who succeed aren’t necessarily the ones with the best content. They’re the ones who built an engaged audience before launch day. If you’re launching a course without an email list, you’re making it 10 times harder than it needs…
Most marketers know email marketing works. Even if you don’t have hard data from your own brand, you’ve probably opened and engaged with a few great promotional emails yourself. Not all emails are created equal, however. While some stand out with strong messaging and clean layouts, others get lost in crowded inboxes because of poor email design and half-baked marketing tricks. Why does that matter? Whether it’s a newsletter or a cold outreach message, email is often your company’s first impression. First impressions count! Well-designed emails don’t just look good—they build trust, improve engagement, increase requests coming into your subscription…