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By: Chelsea Goodson The most powerful marketing doesn’t look like marketing — it feels like a recommendation from someone you trust. That’s why authentic creator content is dominating both organic feeds and paid campaigns. Here’s the catch, though: when brands take influencer content and turn it into ads, it’s easy to lose the very thing that made it work — its authenticity. Here’s how to make sure that doesn’t happen. Start with Authentic Content — Not Polished AdsIf the goal is connection, don’t over-engineer the ad.The most successful paid ads featuring influencer content often look and sound exactly like the…

This article was made possible by funding from WordPress.com. All Opinions and rankings are independent and not reviewed by WordPress.com. It’s amazing to see how quickly web developers have adopted artificial intelligence (AI) apps. Many have added this technology to their workflow and haven’t looked back. There are pros and cons to this seismic industry shift. On the bright side, AI speeds up the development process. We don’t have to spend hours poring over WordPress documentation. Instead, we explain our coding needs in plain language. AI helps us build new things from scratch and troubleshoot existing code. What’s the downside?…

More users are now spotting Google Ads embedded directly in Google’s AI Mode results, a sign that Google’s months-long test is quietly accelerating. What we’re seeing. Google confirmed ad testing in AI Mode on desktop back in May, but sightings have jumped of late: Greg Sterling shared a screenshot of an HVAC repair query and said this was the first AI Mode ad he saw in the wild. Brodie Clark replicated the behavior soon after, noting “the time has come” as he shared multiple screenshots of ads inside generated answers. Why we care. Ads showing up inside AI Mode mark…

Amid the timeless beauty of Napa Valley, where vineyards stretch beneath golden light and olive trees whisper in the breeze, the story of Celeste White Napa reflects a rare harmony between leadership and grace. She has built a life that intertwines entrepreneurial achievement, philanthropy, and community service, grounded in values of gratitude, reflection, and faith. Through her work in business, thought leadership, and education, Celeste White continues to inspire others to pursue success that uplifts rather than divides. A Visionary Leader with a Purpose Celeste White Napa is the President and Chair of Lux Forum, an organization devoted to…

In an era of constant change—rising customer expectations, regulatory shifts, and new technologies—the insurance industry must rethink how it communicates and engages. Content curation, the art of selecting, contextualizing, and sharing high-value external content, offers insurers a powerful way to build trust, educate clients, and strengthen brand relevance. Here’s how content curation creates tangible value for insurance companies and agencies. 1. Building Trust and Authority a) Educating clients with clarity Insurance products can be complex, and clients often struggle to navigate the jargon. By curating reliable, easy-to-understand articles from trusted financial publications, insurers can help clients make sense of industry…

Did you know that even a one-second delay in page loading speed can cause up to 11% fewer page views? That’s right, you might have the best content strategy and a solid plan to drive traffic, but visitors won’t stay long if your site lags. Page speed is one of the biggest factors in keeping users engaged and converting. In this guide, we’ll uncover the most common causes of slow websites and explore proven ways to boost website performance. Whether your site feels sluggish or you simply want to make it faster, these insights will help you identify what’s holding…

Server chaos doesn’t have to be the norm. AI-ready infrastructure and automation can bring clarity, performance, and focus back to your web work.If you build or manage websites for a living, you know the feeling. Your day is a constant juggle; one moment you’re fine-tuning a design, the next you’re troubleshooting a slow server or a mysterious error. Daily management of a complex web of plugins, integrations, and performance tools often feels like you’re just reacting to problems—putting out fires instead of building something new.This reactive cycle is exhausting, and it pulls your focus away from meaningful work and into…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

When brands complain about influencer platforms, they rarely say, “I need more charts.” What you see instead, is a pattern of dashboards that are too powerful, too expensive, and still not answering the question the CMO actually asks: “Which creators drove revenue, and can we prove it?” Advanced analytics has become both the key differentiator and the biggest source of friction. Smaller teams feel priced out of enterprise stacks that promise AI-driven ROI but bury them in features they’ll never use, while global brands wrestle with data that doesn’t quite match native social metrics, inconsistent EMV formulas, and gaps wherever…

AI-generated answers are spreading across search. Google and Bing are each presenting synthesized responses alongside regular results. These answers are not replacing traditional SERPs yet, but they are taking up attention. As they improve, they influence what people see first and what they trust most. The question is no longer whether they will change search, but how much of your brand’s visibility they will absorb as they expand. And as usage of ChatGPT, Claude, Perplexity, and other platforms continues to expand, we’re going to start to see user habits shift. Which means we’ll see more engagement with synthesized answers with…