Author: admin
Influencer ads are now the single ad format buyers most want to grow. Creator and influencer ads or partnerships are the type of advertising the most buyers (57%) plan to put increased focus on in 2026, up from 48% a year earlier, according to the IAB’s 2026 Outlook Study as analyzed by eMarketer. And yet plenty of brands still run influencer marketing the way they did in 2018: gift a product, cross their fingers, and hope a post goes semi-viral. What actually works right now is the convergence of creator credibility with paid-media precision. When you treat creator content as…
You’re tracking post rate. You know how many influencers accepted, how many packages shipped, how many posts went live. Then comes the quarterly planning meeting. Your CMO turns to you and asks: Is Influencer seeding working for us? And you pause. Because you have posts. You have shipments. What you don’t have is a clear line between what seeding costs the business and what it gives back. That’s the problem with optimizing for post count. It keeps your program on a treadmill, running harder each quarter, landing in the same place. This piece maps the full seeding pipeline: where it’s…
With our latest 27.8 release, we introduced performance optimizations that should reduce loading times throughout the plugin’s functionalities, especially noticeable in large sites with lots of posts and users. Note: This post contains technical content and implementation details. Offering well-tuned software with minimal overhead in servers and fast loading times is always at the forefront of everything Yoast developers do. However, Yoast SEO is installed in millions of websites so the variance of setups that we must be well-tuned for is big. This means we should be continuously going back to search for windows in optimizing the performance of the…
If your design needs to feel fast, bold, and full of energy, action fonts are the perfect choice. These fonts are crafted with expressive shapes and dynamic styling that give text a sense of movement. Many action-style typefaces draw inspiration from film titles, comic books, and gaming culture, where typography plays a big role in building excitement and intensity. Instead of subtlety, action fonts focus on impact. Thick strokes, angled forms, and dramatic details work together to create text that instantly stands out and feels powerful. Below, you’ll…
Google is bringing generative AI directly into Google Ad Manager with the launch of Ask Ad Manager, a new Gemini-powered assistant designed to help publishers analyze performance, troubleshoot issues and navigate the platform using natural language. The beta launches this month as Google pushes deeper into AI-powered ad operations. What’s happening. Ask Ad Manager is a conversational AI agent built specifically for publishers using Google Ad Manager. Unlike traditional reporting tools, publishers can ask questions in plain language and receive personalized answers, recommendations and reports based on their own Ad Manager data. Google says the tool is designed to help…
Singapore has always been quick to move. Whether it is food trends, tech adoption, or the way people discover new brands, this city seems to skip the trial phase and go straight to mainstream. Creator-led content is no different, and if you are a brand trying to stay relevant here, the landscape in 2026 looks quite different from what it did even two years ago. Here is what is actually shifting, and why it matters. Smaller audiences are outperforming bigger ones The days of equating a large following with a successful campaign are well behind us. What brands in Singapore…
OpenAI says GPT-5.5 Instant, the default model for free ChatGPT users, now performs comparably to its frontier Thinking models on health questions. The claim is based on the company’s own health evaluations. Health is one of the categories drawing the most scrutiny over AI-generated answers. For example, a Guardian investigation reported that some Google AI Overviews provided inaccurate medical guidance, and Google later removed AI Overviews for certain medical queries. OpenAI’s update lands in that same high-risk category, but with a claim of improvement rather than a retreat. For publishers and SEOs in health, that means a large, free audience can get…
Great typography is the art of arranging type to make written language clear, readable, and attractive. The right font can transform a design from ordinary to extraordinary, influencing how viewers interact with the content. It’s about creating an experience that communicates well. Geometric fonts are modern, simple, and elegant. Their clean lines and minimalist shapes make them ideal for logo, poster, website, and branding design. Their simplicity and precision make them perfect for contemporary design projects. Despite being free, the fonts in this collection have all been designed by professionals and are perfect for designers and creatives wanting to add…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
“LinkedIn LION” is one of the oldest topics I have ever written about, and somehow it still sends people to my site every month. Most of that traffic comes from Google, and a growing share now comes from AI assistants like ChatGPT and Perplexity that surface my older writing when someone asks what a LION is. That tells me the term still confuses people in 2026, more than fifteen years after it caught on. So rather than leave a dated post to answer the question, I want to give you the honest version: what a LinkedIn LION is, where the…