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Meta is introducing new commerce features across Facebook and Instagram as it looks to turn more AI-driven product discovery into completed purchases. What’s happening. Meta is expanding Live Video Ads globally on Facebook and bringing them to Instagram, allowing businesses to promote livestreams to larger audiences and drive sales directly from live shopping experiences. In the U.S., Meta is working with live commerce providers including CommentSold, Firework, LiveMeUp, Sprii and TalkShopLive, enabling sellers to convert eligible livestreams into ads that can reach potential customers beyond their existing audiences. To support live commerce, Facebook’s Live Shopping Tools let viewers browse products,…

In a world where AI is informing more design choices, it’s easy to mistake predictions for certainties. This article introduces Probabilistic Design, a mindset that allows UX and product teams to accept uncertainty, decipher AI outputs with nuance, and make smart, adaptive decisions.In 2024, an Air Canada customer asked a chatbot about bereavement fares. The bot confidently gave him a refund policy that didn’t exist. The airline refused to honor it. A tribunal ruled in the customer’s favor. The bot hadn’t decided anything; it had predicted an answer based on patterns in its training data. The company treated that prediction…

Purna Virji  — Principal Consultant & Global Program Manager at LinkedInI’ve spoken at conferences worldwide but still need to disappear into a bathroom stall to recharge between sessions. People are always surprised when I tell them I’m an introvert. I’ve just gotten good at being “on” during events, so good that people assume I’m naturally extroverted. But that performance takes a real toll, so these strategies have become essential for me.Find common groundIt could be a shared hometown, a similar role, or even a mutual frustration with a platform. Finding common ground makes things feel easier and helps me relax.Take breaksI schedule 3–5…

So firstly, search volume, now this might be useful for Google. It’s not actually that useful for YouTube.One, we have no way of actually knowing the search volume on YouTube. Google doesn’t provide this information. There are tools that claim to be able to offer this. But in reality, what they’re offering you is kind of an approximation based on other variables. Nothing that actually reflects the genuine search volume.And more broadly, for most channels that get lots of views, the search is not the means in which they capture most of them. They will capture most of those views…

Modern branding often needs fonts that can adapt to diverse visual contexts, and hybrid typefaces do just that. This roundup highlights hybrid fonts created to support both expressive headlines and structured body copy with seamless cohesion. Each typeface mixes design traits in ways that feel intentional and stylish. Some fonts balance >serif and sans-serif traits for a refined yet contemporary feel. Others introduce unique shaping or subtle contrast to add character while maintaining usability across platforms. Perfect for brand guides, packaging, web interfaces, and print materials, these fonts…

Most small businesses I work with sit in one of two camps on social media advertising. Camp one avoids it entirely because they tried Facebook ads once, spent $500, got nothing, and decided paid social just doesn’t work for businesses like theirs. Camp two does the opposite. They throw money at Meta, see a few clicks, throw more money at it, and a year later realize they’ve spent five figures with no idea whether any of it actually drove revenue. Both camps are making the same mistake. They’re treating paid social as a standalone channel that should generate results in…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Even in the era of blocks, custom code still has a place in the WordPress admin. For example, we might embed a third-party widget or paste a snippet to share in a tutorial. WordPress already includes Custom HTML and Code blocks for these purposes. However, their lack of syntax highlighting makes the code harder to read. Thankfully, there are several options for fixing this issue. Syntax highlighting plugins help by color-coding and formatting your code snippets. Suddenly, you can tell your PHP from your HTML and JavaScript. It looks similar to what you’d find in popular editing apps like VS…

By Kelly Forst June 12, 2026 “Do I need a website? What should I use a landing page for? Do I need both?” If you’ve asked these questions, you’re not alone. Like all online small businesses, you want to set yourself up for success right away. Carving out a place for your business on the internet is a great way to start building your audience. But there is more than one way to do it. In this blog, I’ll share the similarities and differences between landing pages and websites, how to choose which is right for you, and how to…

TL;DR A creator brief is the document you send a creator before they make content for your brand. A good brief increases the chances of getting content that hits your brand guidelines, performs well on platform, and actually drives results — without requiring five rounds of revisions. The best briefs are clear on objectives and constraints but leave creative execution to the creator.Here’s what you need to know: What every effective creator brief includes (and what to leave out)How to balance brand direction with creator creative freedomWhat makes briefs fail — and how to fix the most common mistakesHow to…