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As we review the video marketing statistics below, you will see that video is a marketing tool that you cannot ignore if you want to market online. You’ll soon be wondering why you aren’t using videos to give your video marketing strategy a boost. Most people agree that video is hot. No matter the subject matter or the forum, videos are literally cropping up all over the Internet. While just a few years ago you had to turn on the TV to get news videos, now they can be found on a news company’s smartphone app or websites. People even…
In 2026, people are searching across Google, ChatGPT, and other AI-powered tools, not just scrolling through traditional search results. Your content needs to be discoverable in all these places.In this guide, you’ll learn what SEO writing is, why it matters, and 12 tips for creating content that gets found everywhere it counts.What is SEO writing?SEO writing is the process of writing content to earn visibility in search engines like Google and AI platforms like ChatGPT, Perplexity, and Gemini.At its core, SEO writing combines two things: genuinely helpful content and smart optimization. If you focus only on optimization, people won’t engage…
Findings from an exploratory user research study highlighting the unique insights and practical UX recommendations shared by participants with cognitive disabilities.In the summer of 2024, I became co-chair of a working group of expert researchers who came together to determine how best to perform accessibility testing with people with cognitive disabilities. This was work I did for Fable, where I am currently VP of Innovation.Cognitive disability is an umbrella term for several disabilities that impact how people process information, and it usually affects memory, focus, and/or learning. It is the most prevalent disability in the U.S. (13.9% via CDC), and…
The folks over at Schema.org are now providing aggregate usage statistics for Schema.org terms across the public web. This will show you how many domains are using a specific schema/structured data element. Schema.org announced, “we are pleased to share a new dataset providing aggregate usage statistics for Schema.org terms across the public web.” The dataset are updated monthly and they are aggregated at the domain level and presented in popularity range buckets. “This approach helps filter daily noise while highlighting meaningful adoption trends for researchers and toolmakers,” Schema.org wrote. What it looks like. Here is a screenshot of two of these…
Alex Cooper, host of Call Her Daddy, has called herself the “Founding Father” of a creator-led media revolution. Her podcast, rebrand, and online presence helped transform the digital landscape for creators and their audiences. What really changed the game was her new mega-media company, “The Unwell Network.” The media company, intended to uplift creator voices, creative challenges, and community conversations, has grown massively over the past year. Thanks to Cooper and her team, The Unwell Network is thriving because of their community events and hosting smaller creators. With merch, events, and more, the company is changing marketing by offering the relatability…
Welcome back! Highlights from today’s newsletter🔍 How to get featured in AI Overviews (based on data)🤖 Google AI Mode content fails to rank in Google search results…📊 Topic-first SEO: the smarter way to scale authority FYI, we’re in smart warming mode to ensure our emails land where they belong: your inbox. Help us optimize by adding our email to your contacts list! EXPERT INSIGHTS BY DAVID KARNSTEDT Brand Visibility in An AI-Mediated World 75% of searchers never go past Google Search page one—and in an AI-driven world, many don’t even get a second option. As generative search reshapes consumer behavior,…
Turkish-inspired fonts bring a unique blend of cultural richness, intricate artistry, and timeless sophistication to design. Today, we are bringing you a collection of Turkish fonts to help you infuse that same look of elegance and the exotic spirit of Turkish art into your designs. Some of these fonts are inspired by traditional calligraphy and Ottoman-style motifs, while others offer a modern twist with subtle cultural nods. These fonts are perfect for adding sophistication, warmth, and a hint of the exotic to your creative work. Have a look.…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
On May 15, 2026, Google published its official guide to optimizing for generative AI features and used it to push back on much of what the GEO industry has been selling. According to Search Engine Journal’s coverage of the announcement, Google told site owners they can ignore content chunking, llms.txt files, special markup, and AI-specific rewriting. The headline: AEO and GEO are still SEO. What Google did not dismiss is internal linking. The fundamentals still matter, and in an AI-first search environment they matter more. The reason is mechanical. AI Overviews, ChatGPT, Perplexity, and Gemini do not behave like the…
Commerce has undergone several major shifts over the past few decades. What started with localized physical stores evolved into borderless, internet-driven ecommerce experiences. Now, with the rise of AI, it is believed that commerce could be heading toward another transformation: agentic commerce, where AI agents help consumers discover products, compare options, and even complete purchases on their behalf. Yet despite the excitement, many questions remain. Will consumers trust AI agents with buying decisions? Will businesses see enough return on investment to justify the costs? And does autonomous shopping solve a real problem, or simply add another layer of complexity to…