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Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
A new nationwide study, America’s Workplace Danger Zones, from Pegasus Legal Capital has revealed the U.S. states and industries where employees face the highest risk of injury or death on the job. Drawing from the latest Bureau of Labor Statistics (BLS) and national safety reports, the analysis shows that while workplace injuries declined in 2023, fatality rates in certain states remain alarmingly high, especially in industries such as construction, healthcare, and transportation. “The overall injury rate is trending down, but the danger hasn’t disappeared, it’s just concentrated,” said a spokesperson for Pegasus Legal Capital. Tennessee, Texas, and other southern states…
In 2025, Instagram’s creator strategy revolves around one powerful question: How do you turn fleeting followers into an active, loyal audience?As algorithms shift and feed visibility grows unpredictable, creators are seeking direct, reliable ways to reach their communities — and Instagram’s Broadcast Channels have quietly become the answer.Meta is transforming Instagram into a creator-driven ecosystem where engagement happens by choice, not chance. Paired with Reminders across feed posts and Reels, channels are evolving into command centers for event attendance, launches, and real-time storytelling.From polls and prompts to timed notifications and analytics, the 2025 update turns broadcasting into a two-way ritual…
Choosing SEO software can be overwhelming. This guide compares leading SEO platforms and tools so you can choose what fits your budget, team size, and goals. What Is SEO Software?SEO software is any digital platform or tool designed to help you improve your website’s visibility in organic (unpaid) search.SEO software helps with: Crawling your site for technical issues to address Researching profitable keywords and phrases people search for in Google, Bing, and AI platforms Tracking your website’s rankings and visibility over time Analyzing competitors’ content and backlinksThe benefit of SEO software is that it gives you clear, data-backed answers. You don’t have…
Motion can be tricky: too much distracts, too little feels flat. Ambient animations sit in the middle. They’re subtle, slow-moving details that add atmosphere without stealing the show. In part two of his series, web design pioneer Andy Clarke shows how ambient animations can add personality to any website design.First, a recap:Ambient animations are the kind of passive movements you might not notice at first. However, they bring a design to life in subtle ways. Elements might subtly transition between colours, move slowly, or gradually shift position. Elements can appear and disappear, change size, or they could rotate slowly, adding…
Five years after this video was created, the idea that machine learning might be “far outside the scope of your SEO work” seems outrageous. But you can understand why it was positioned this way. Britney’s early work in LLMs, machine learning, and SEO was initially met with scepticism. “I remember people telling me I was insane and actually, like, very seriously criticizing me for making these sorts of leaps when I have been at the hackathons. I’ve been at these AI conferences. I know the current capabilities exist,” but at the time, the concept was “such a foreign concept” to many people.As…
If you’ve ever seen one of those comedy skits about what everyday life is like with an older brother on your TikTok feed, chances are you’ve already come across Nevin Ho—better known online as Nevindinho. This full-time student and part-time athlete has carved out a space for himself in the world of short-form content, mixing humour, relatability, and charm into videos that resonate with young audiences across the board. From playful sibling dynamics to laugh-out-loud everyday scenarios, his content provides much entertainment as well as serves as a prime example of how creativity and personality can shine in influencer marketing.…
How to build a brand-led content strategy that drives demand outside searchYou’ll learn to move beyond traditional pillar-based models and create problem-solution content for specific audience segments. I’ll show you how to repurpose content across channels like TikTok, YouTube, newsletters, and communities to increase visibility outside SERPs.How to use digital PR to increase branded searchI’ll show you how to use digital PR as a growth lever to increase branded search, build trust signals, and drive traffic that algorithms reward, even when rankings fluctuate.How to build a distribution model that supports SEO and conversionI’ll explain how to build a content distribution…
There was a time when business owners relied solely on referral marketing. The “Word of Mouth” strategy was perfect for businesses operating in small communities where every customer could spread the word and attract other customers from the same town or city. Things changed during the 20th century when radio and television gave people access to more information. However, it was the Internet that triggered one of the most important and most drastic shifts in marketing, business, and lifestyle. It changed the way we communicate and, of course, the way we market and advertise our products and businesses. Now, there…
The message from this month’s SEO Update is clear: AI and data accuracy are reshaping how we plan, optimize, and measure SEO. This is not just a slate of updates, but a signal to rethink impressions, content creation, and tooling so you stay effective. Chris Scott, Yoast’s Senior Marketing Manager, hosted the session. Alex Moss and Carolyn Shelby shared deep dives on AI trends, Google updates, and Yoast product news. Data and rankings in flux A key shift centers on data. Google removed the num=100 parameter, which changed how much ranking data shows up per page in Google Search Console.…