Author: admin

Are you still relying on one-off product drops that underdeliver on engagement and overconsume budget? As consumers and creators alike demand more authentic, sustainable interactions, brands face declining post rates and wasted SKUs from blanket gifting campaigns.Recent patterns reveal two critical shifts: First, influencers are treating their feeds as premium real estate, rejecting unsolicited packages in favor of partnerships that align with their personal brand and community values. Second, audiences are tuning out rote unboxing clips, instead rewarding content that tells a compelling story and reflects genuine creator enthusiasm. How can marketers harness these trends to build high-intent wishlists and…

Semrush’s Backlink Audit Tool features a toxicity score for certain types of backlinks.  While it’s a helpful feature, the word toxic tends to put a bad taste in marketer’s mouths.  After all, if some of your backlinks are showing up as toxic, shouldn’t you get rid of them as soon as possible? Not necessarily.  The reason why has to do with the 45+ toxicity markers that Semrush uses to calculate the score. While some are actually markers of potentially harmful backlinks, others aren’t as cut and dry.  As a result, sometimes high-quality backlinks that are actually helping your SEO will…

We’ve all been there. You find a stock graphic labeled “premium,” pay the extra fee, and then realize it still looks cheap in your design. The price tag doesn’t always match the design quality, and that’s a hard lesson many designers learn the expensive way. The truth is, truly premium stock graphics have specific qualities that go way beyond resolution and price. When you know what to look for, you can spot the difference between genuinely professional assets and overpriced mediocrity. Let’s break down exactly what separates the…

Influencer Agency Award of the Year 2025 We’re thrilled to share that we’ve been named “Influencer Agency of the Year” for the 6th consecutive year at Marketing-Interactive’s Agency of the Year Awards 2025! This incredible milestone is a testament to our commitment to pushing the boundaries of influencer marketing — blending data, creativity, and real relationships to deliver campaigns that resonate. Case Study Spotlight: Burger King’s “Value Your Way” Campaign One of the standout campaigns that contributed to this year’s win was our collaboration with Burger King Singapore to promote their $5.95 customizable meal. We implemented our proprietary A-B-C influencer…

In 2023, Google published a blog post stating that they’re not against AI content:If you think about it, there is no clearer signal than the fact that Google has rapidly rolled out AI Overviews (and now AI mode), both of which are basically AI-generated content.Yet there are still many SEOs and digital marketers who think that Google seeks to actively punish AI content.Post on RedditWe decided to find out the real answer by looking at 600,000 webpages to understand if Google punishes, rewards, or is simply indifferent to AI content.Here’s what we found:We took 100,000 random keywords from Ahrefs Keywords Explorer…

Landing pages are a great tool for marketers. They introduce your product or service, promote key selling points, and aim to increase conversions. All of that sounds wonderful, but building a great page is easier said than done. The right WordPress theme can streamline the process. A theme optimized for landing pages includes clean layouts, compelling typography, and top-notch performance. The result is a faster build with all the basics you’ll need. The advent of the WordPress Block and Site editors adds even more convenience. They reduce the need for custom code and give you more control over design and…

By Kelly Forst July 1, 2025 Email marketing remains one of the most effective digital marketing channels, with an average ROI of $42 for every $1 spent. You’ve heard the advice — send personalized, targeted emails, welcome subscribers to your list, recognize customer milestones and celebrations, and so on. But did you know there are different types of emails to help you do each of those things? Email marketing encompasses 15 distinct email types, each serving specific purposes in the customer journey from awareness to retention. You don’t have to use all of them, but let this comprehensive guide help…

In a world where attention is fleeting and trust in brands is at an all-time low, there’s one form of content that continues to cut through the noise: user-generated content (UGC). In fact, 92% of consumers trust recommendations from others—even strangers—over branded content. UGC marketing taps into the power of that trust. It’s not just a trend—it’s a fundamental shift in how businesses connect with modern audiences. In this ultimate guide, I’ll cover the following: What UGC marketing is (and how it differs from influencer marketing) The many benefits of user-generated content Real-world UGC examples from brands like GoPro, Lululemon,…

Check out our comprehensive search engine list below.We’ve divided them into main categories and specified what each is best for. And we’ve included monthly traffic (as estimated by Semrush’s Traffic Overview tool based on April 2025 data) to each domain to help you understand how popular every option is. Traditional Search Engines1. GoogleGlobal monthly visits: 92.7 billionBest for: A comprehensive and personalized search experienceGoogle remains the most popular search engine to date. Likely due to its large index of websites and the ability to provide relevant search results quickly.One of its strongest points lies in being able to anticipate users’ intent—its auto-complete…

By “color contrast” we’re referring to the difference in brightness between foreground and background colors. In simpler terms, it defines how easy it is for the human eye to recognize text or images on a coloured background. The Web Content Accessibility Guidelines (WCAG) provide specific recommendations regarding color contrast for text to make web content accessible and visible to people with impaired vision. It recommends a minimum contrast ratio of 4.5:1 for normal text. For larger text, the minimum recommended contrast ratio is 3:1. According to the WCAG,  larger text is defined as 24px or larger for normal-weight fonts and…